October 2011

Face Up: W

MAGSTATSIssue: October 2011 Frequency: MonthlyLaunched: 1972Circ: 450,000Publisher: Conde NastArt Director: Alex GonzalezEditor-in-Chief:  Stefano Tonchi

Is Green Still In?

Before the recession hit in 2007, publishers were going green in droves. This movement equated to paper changes, strengthened digital operations, green certifications, environmentally focused in-house practices and more.

Editors Share Best Practices for Twitter

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter.  

FOLIO:’s 2011 13 Under 30

While it’s natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles.

Print Power

Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive!

Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms.

The Magazine Medic

THE PATIENT: The WriterAGE: 124 yearsVITALS: Steady but weakPROGNOSIS: Guarded

Here’s to Bigger, Better Growth

When is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged.1. Create Franchise Issues

IDG Launches Social Media Marketing Service in CommunityWorks

IDG Enterprise and IDG Marketing Services have introduced a new social media marketing program called CommunityWorks. According to Charles Lee, senior vice president of strategic programs & custom solutions, the program offers two primary deliverables: Community and Content Platform &...

Paper Trends 2012

As publishers finalize budgets for 2012, paper is one of the biggest question marks. Publishers have benefitted from declining paper prices and (slightly) more stable advertising revenue over the past year, but will that last? If advertisers retreat again, publishers...

Tablet Sales To Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. According to a study from forest products industry information provider RISI, tablets will have a serious effect on use of paper products in the...

A USPS Timeline for Survival

For fiscal year 2011, the USPS is predicting a net loss of “up to” $10 billion, depending on interest rates (the New York Times cites a net loss of $9.2 billion).

2011 Consumer Magazine CEO Survey

Last year, the consumer magazine publishing world was defined by a surge of high profile executive management and ownership changes (David Carey replacing Cathie Black at Hearst Magazines, Robert Sauerberg becoming president of Condé Nast, Jack Griffin leaving Meredith as...