October 2009

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Building a Winner

The Economist is somewhat of a maverick in the magazine world. Revenue is split 50/50 between circulation and advertising and at a time when many publishers are looking at circulation as an area to cut costs, it keeps investing.

Five Paper Trends To Watch For 2010

Where Paper is concerned, it’s been an “interesting” 18 months in the magazine publishing industry. Just a little over a year ago, paper prices were just beginning to come off the “thank you sir, may I have another” increases that...

Pricing Digital Editions: Finding the Sweet Spot

“Experience shows that consumers expect to pay less for digital editions,” wrote LCM Digital Media director Matt Hunter on Folio:’s social network mediaPRO. “As far as they’re concerned, there’s no print cost, no distribution charges and no retail margins to...

‘Worst of Times are Best of Times to Launch Magazines’

While new magazine launches were few and far between in the first half of 2009, the second half looks more promising. One notable story in recent weeks was the launch of experiential travel magazine Afar. The San Francisco-based title’s 96-page...

Four Magazine Widgets To Watch

Widgets, portable chunks of online code that can be installed and executed within any HTML-based Web page, have become ubiquitous with magazine sites over the last few years. From exercise calendars to fashion finders and investment calculators, publishers are getting...

Green at Retail: Magazines Can Increase Environmental Stewardship

Green at Retail: Newsstand Marketing and Distribution is a new “green paper” written by the audience marketing company Next Steps Marketing and Green America Better Paper Project—a nonprofit that grows the green economy and supports environmentally responsible magazines—that outlines ways...

Social Media Apps For CMS

Social media remains a priority for most publishers but in the wake of failures of proprietary, standalone social media networks such as Variety’s “The Biz,” publishers are realizing that rather than creating community at their own sites, they need to...

Have Publishers Lost the Capacity for Long-Term Planning?

Just a few years ago, all the talk was about implementing  the three-legged stool strategy. Dubbed “the holy grail,” a publisher that offered advertisers a robust print, online and in-person solution, packaged together, would win.

Has the Marketing Pendulum Swung Too Far to Paid Search?

Whether Google is friend or foe, the clear fact is many publishers have seen marketing clients divert significant dollars away from their print, online and event products and toward paid search programs. After all, it’s cheaper, SEO experts typically tell...

An Enterprise Evolution

Digital asset management (DAM), a process in which a secure central repository helps streamline the creation, management and monetization of digital assets, is one that publishers are continuing to adopt even in a down market.