October 2007

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Magazine M&A and the Credit Crunch

No longer strictly in the realm of bulge-bracket, $1 billion-plus deals, the fallout from the sub-prime credit fiasco is trickling down to mid-market deals. And the magazine media market is feeling the pinch, too.

The Must-Have Skills You Didn’t Know You Needed Yet

Magazine industry is in perpetual transition, with new technologies and business opportunities around every corner. Those who can adapt quickly can position themselves better for future success. But what skills will be important three to five years from now?

Jumping Platforms

The popular thinking often is that hiring an executive outside the industry can jump-start a stagnant publishing operation and give it the inside track to developing an online business.

Telemarketing’s Place in Today’s Circulation Lineup

For some publishers, telemarketing plays a key role in audience building and maintenance. For others, it is more of a second, third, or fourth-string player. What’s clear is that telemarketing’s current standing in a circulator’s lineup of tools depends on...

How Not to Pitch a Blog

As magazine publishers themselves adopt more Web 2.0 features and functionality, their PR teams may want to embrace the marketing value bloggers can provide. The rules behind pitching ideas to bloggers, however, is slightly different than pitching print journalists, says...

E-Mail Newsletter Insights

According to research performed in September by the Nielsen Norman Group, an Internet user experience and usability research firm, e-mail newsletters are still a highly effective way to maintain customer relationships on the Internet. However, due to overflowing in-boxes, users...

The Q&A

The Q&A style interview is a much maligned and misunderstood form, yet it can be an editorial brightener, whether in long or short form. One increasingly popular format is the quick-hit ‘Twenty Questions,’ or ‘Five Minutes With...’ Because of their...

Don’t Be Too Hasty to Sell

One question publishers frequently ask when they decide to sell is, “How long will the process take?” A fair question, and one for which there is no simple and universal answer. There is, however, an important lesson associated with this...

Publisher, Know Thy Niche

Modern consumers use all available media. That reality is good news. It means publishers can let go of their obsession with paper—unless that’s where they need to be. No single publisher needs to be every medium to every person, because...

How to Write a Compelling Refrigerator Story

The story everyone seems to know about Consumer Reports these days, aside from a strict adherence to a “no commercialization” policy, is the phenomenal success of the magazine’s Web site, consumerreports.org. It’s got the traffic: 46.5 million average monthly page...

The Key to Key West

Only A little more than a year after its first issue hit newsstands, Key West took home seven regional magazine excellence awards this August at the 2007 Charlie Awards, presented by the Florida Magazine Association, including two first place awards...

Is JDF DOA?

The recent Folio: Digital Publishing Survey [September, page 56] asked magazine publishers about what tools of the PDF workflow they have adopted, including virtual proofing, online insertion orders and JDF (Job Definition Format), a production standard that in theory enables...

More than Just a Magazine

When Folio: surveyed the industry’s small army of association magazine publishers late last year, we found that, overwhelmingly, print was still the main revenue driver, while e-media and events programs were lacking. Since then, consumer and b-to-b publishers have continued...

M&A Scorecard – October 2007

Yahoo continued its ad-network acquisitions with the purchase of Blue Lithium for $300 million in cash, which undoubtedly helped usher the deal through in the midst of a tricky credit market.August 31

Effective Online Strategies

While the revenue "tipping point"-where online revenue has equaled or eclipsed print revenue-is a phenomenon that's occured only with a handful of publishers, primarily in the technology sectors, most publishers have accepted that they need to ramp up their e-strategies.

What’s on the Minds of the Indies

Looking at the independent publishing market you'll notice some strategic parallels with their mass-market cousins: Revenue diversification, a laser focus on e-media product development, organizational issues. But look closer and you can see underlying priorities that make their business entirely...

How Not to Pitch a Blog

As magazine publishers themselves adopt more Web 2.0 features and functionality, their PR teams may want to embrace the marketing value bloggers can provide. The rules behind pitching ideas to bloggers, however, is slightly different than pitching print journalists, says...

Video On-Demand: Beating the Learning Curve

Pink Magazine researched its readership of professional women and discovered a demand for more interactivity: but on the individual's request. "Our readers want to connect with other career women, but at a convenient time because they're busy," says founding publisher...

Face Up: Roast

This Month: RoastIssue: May/June 2007Frequency: Bi-monthlyLaunched: 2004Circulation: 7,000Editor: Shanna GermainPublishing Company: JC PublishingCreative Director/Arts/Graphics: Jeremy Leff