August 2008

2008 Editorial Salary Survey

Magazine editors at all levels have had work piling on for years—“more work than one person can reasonably handle,” according to one respondent to FOLIO:’s 2008 Editorial Salary Survey.

Cygnus CEOs Assess Their Tenure

When ABRY Partners decided in the middle of 2006 to take Cygnus Business Media in a new direction, putting the $120 million company under a pair of co-CEOs, it surely didn’t anticipate the angst that was to come.

The Next Big Idea

Faced with increasingly steep declines in their core print businesses and potential softness in two of their two main growth areas—online and live events (thanks to an economic downturn that doesn’t seem to be sparing any one select category)—publishers are...

Borrowing in a Time of Credit Crisis

The credit crunch, which began in July 2007 as a result of the subprime fallout and subsequent fallout in liquidity, is pinching the magazine industry well beyond just magazine M&A.

M&A Scorecard | August 2008

The dog days of summer are here and the magazine M&A market has been relatively quiet, save for a small handful of deals around the mid-July mark. As of press time, industry observers continued to watch the potential sale of...

FaceUp: JCK

Issue: May 2008Frequency: MonthlyLaunched: 1869Circ: 175,000Editor-in-Chief: Hedda T. SchupakPublishing Company: Reed BusinessInformationCreative Director: Todd Gast

Effective Selling in a Down Market

Debating whether the U.S. economy is technically in recession or not is largely academic for magazine publishers trying to hit their budgets each month.

The Good List

Everyone’s after a good list. And while there are plenty of marketing lists available today—for multiple channels—the really good ones are hard to come by. Here, Folio: expands on sister publication Circulation Management’s recent List of the Year feature to...

A Perfect Storm for Virtual Events

At the Circulation Management Show in June, keynote speaker and Access Intelligence CEO Don Pazour highlighted the shift his company is making to online media but drew the line at virtual events, which he said make as much sense as...

Just What, Exactly, Is ‘King?’ Content, Commerce or Audience?

At the recent Circulation Management show, several industry leaders offered different viewpoints on what actually is “king” for publishers trying to to build an audience at a time when the way the audience uses media is changing dramatically. For some,...

When Readers Quit

When it comes to shaping the personality of your publication, reader opinion means everything. But how do you find out what your readers are thinking?

Is the Media Iceberg Melting?

The days are quickly disappearing where we were used to seeing media companies trying to organize around custom publishing solutions without stealing or steering money from the larger brand properties. It didn’t work then, and it surely doesn’t work now.

To Sell a Webinar Sponsorship, Sell the Results

Most of your clients think Webinars are boring. It is hard to get them excited about a process that is clunky, detail-oriented, and not sexy. But it is easy to get clients excited about the results Webinars generate. When you...

Leveraging Partnerships to Expand in New Categories

As it works to expand its travel category, Time Inc.’s Cooking Light has teamed up with Kimpton Hotels and Restaurants as a way to market its brand to “healthy living enthusiasts ‘on the road,’” according to marketing director Hallett Ruzic.

Managing the Back-End of Web Sales

The Interactive Advertising Bureau last month released a white paper called “Revenue Cycle Best Practices” that focuses on internal controls and processes that can help boost efficiency in the online ad revenue cycle.

Hachette Cuts Costs, Saves Time with Automated Ad Program

Hachette Filipacchi Media U.S. has partnered with Theorem Inc. to use the custom operations company’s Analytics 2.0 program—an automated system that manages display ad inventory, traffic and performance across the publisher’s po