August 2007

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Fair Use, Licensing and Doing Business with Google

Today, publishers struggle to safeguard valuable content that can be copied electronically while jockeying for a top position in a coveted Google search. Meanwhile, Google pushes the edges of copyright law and fair use while making search engine optimization an...

Magazine Content Management System Revolution

Just a few years ago, publishers didn't have many options; they could either develop their own CMS or go through a third-party vendor. Each solution seemed time-consuming and expensive. That's no longer the case.There are plenty of solutions available, from...

Are Corporations the New Kings of Content?

There are significant changes underway in the media business. Competition, which has traditionally been fairly straightforward and easy to identify, is now surrounding the playing field. Of course, the Internet is a big factor here, but something more important is...

Tagging Along

Magazine titles are occasionally unclear, or even misleading. I am told, for instance, that Penthouse is not a magazine about apartments atop high-rise buildings. While a title should be timeless, the tag line can be timely and change whenever a...

Transforming Lists into Usable Data

What separates successful intelligence-building campaigns from ones that come back with little response is a strong list. But those lists are in constant flux, says Jon Macarthy consumer marketing director for Meredith Corporation, and it's hard to keep up.

Popular Science’s Youth Kick

As part of the sale of Time4Media to Bonnier Corp. earlier this year, 135-year-old Popular Science is getting a new aggressive growth strategy, leveraging social media and live events to court a younger demographic and even prepare for an upcoming...

Redesigns with Results

Every magazine, every business, is one wrong move away from decline and oblivion. Maybe the market changed. Or tastes shifted. Or you got complacent. Staying ahead, staying engaged, staying relevant requires constant vigilance, and the vision and ability to recreate...

Building the Big Idea

The magazine industry lives and dies on ideas, ideas combined with strong execution. And typically the second part, the execution, is measured around mid-year, around now.

E-Media Integration Guidelines

This year's Western Publications Association conference, the key regional event for publishers on the West Coast, was focused mostly on e-media, at least in the general sessions. For example, 1105 Media CEO Neal Vitale gave a powerful presentation at the...

Big Idea – William Pollak

With its sale to London-based Incisive Media expected to close this quarter, ALM Media shows no sign of slowing down in the months to come. ALM, which generated over $200 million in revenue last year, like a number of other...

Face Up: Billboard

This Month: BillboardIssue: June 23, 2007Frequency: WeeklyLaunched: November 1, 1894Circulation: 23,000Editor: Tamara ConniffPublisher: Nielsen Business MediaCreative Director: Josh Klenert