August 2006

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Leveraging the Association Angle

Association publications have an advantage over the average b-to-b or consumer magazine: They have an entire organization to support them, with a variety of resources to use to their advantage. Here are a few tips on how to score a...

The Cross-Platform Editor

Most publishers now have content management systems (CMS)—whether built in-house or through third-party providers—in place to store, sort and shuttle content from one platform to another.

Private Equity Player

Skip Zimbalist, formerly CFO at Times Mirror Corporation and CEO of its Times Mirror Magazines subsidiary, formed Active Interest Media in 2002 with $150 million of leverage and equity backing from Wind Point Partners.

Repositioning Rules

Repositioning means change. Change is hard. Yet, when a magazine finds itself going stale, in a struggle for advertising, circulation or market share, it may be time to develop a repo strategy.

Audit Compliance In a Time of Change

ABC and BPA rules change every few months (or so it seems), so it’s easy for circulators and publishers to fall behind. ABC’s most recent and most pressing rule is the new verified circulation rule which passed last November and...

FOLIO:’s 2006 Editorial Salary Survey

Now more than ever, editors have to wear many hats: One for print, one for e-media and one for event development. From the top of the editorial ladder down to middle management, 92 percent of editors surveyed have seen an...

FOLIO:’s 2006 Advertising Sales Salary Survey

The conclusion from this year's ad sales survey: Internet advertising is your friend. Many of our respondents name the continued rise in online products as the main factor that could affect compensation.

Virtual Trade Shows Can Yield A Very Real Pay-Off

When Wireless Week publisher Debby Denton launched her first virtual conference two years ago, she didn’t know what to expect. “We were the only wireless publication doing anything like this,” she says. But the online Wireless Expo, launched in November...

Sharing Content

Back when print was king, competing publishers would never have considered sharing content. But, in an age where digital is becoming the preferred source for news and information, the rules are changing and sharing news with a competitor is no...

Incentivizing Innovation: Training Staff to Take Risks

Launching new products and services is critical for publishers, particularly as their clients change the way they consume information. So how does a CEO convince her upper-level managers to take a chance and launch a new product when an annual...

The Flippers

At the DeSilva & Phillips M&A Conference in February, Wasserstein & Co.’s Anup Bagaria, who had recently managed the acquisition of Primedia Business (now Prism Business Media) for $385 million, was asked about financial discipline.

The Viability of Print Weeklies

Just a few years ago, the accepted Web-print formula was pretty simple: print remained the primary outlet and print content was shoveled online. Although the argument could be made that that’s still the case among many magazine publishers, there is...

Keeping Control In the Age of Private Equity

More often that not these days, top publishing executives answer to private equity ownership. With that, executives walk a tightrope between fulfilling their strategic vision for their company and meeting the financial obligations of their owners.

Winners & Losers

Private equity money is dominating the magazine industry. In the first half of 2006, 41 of 73 media deals went to private equity buyers, according to DeSilva & Phillips. However, observers are divided on just how successful PE deals have...

Negotiating the Value of Deferred Subscription Income

Often, sellers of small, subscription-based magazines who discover too late that their company is worth less than they anticipated simply have unrealistic price expectations. But the more insidious demon may well be the whole issue of Deferred Subscription Income (DSI)—those...

The Rise of Private Equity

In 1994 the private-equity firm Forstmann Little & Co. acquired Ziff Davis Publishing for $1.5 billion. At the time, Ziff was a tech-publishing powerhouse, approaching $1 billion in revenue. Nonetheless, observers at the time thought Forstmann Little paid too much....

Seven Ways to Improve Ad Sales

Carl Landau, president of Niche Media, urges creativity when adopting and maintaining advertising relationships. His approach: Don’t take it so seriously, it’s just money. 1. Send promotional materials that make a statement—something bulky, noisy, edible or wearable. This creates a...

Maximizing Circulation

Circulators have to do a lot these days in order to reach their target number. As the cost of lists and direct mail continue to increase, every effort made by the circulator counts. Experts from the Circulation Management show in...

Monetizing Your Partnership

The Week turned a nice little circulation building program with 25,000-member business association The Conference Board into a more intricate relationship that eventually included subscription sales, marketing events and ad sales for the association’s member magazine.

A Media-Savvy Edit Staff

You see editors speak at trade shows. They flog the latest wares on the Today Show. They’ll show up on NPR commenting on current events. If an industry can support your magazine as an information source, a TV station, radio...