June 2014

Private Ad Exchanges

 Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold...

Startup Stories

  The startup culture is alive and well in the magazine media industry-with notable print brands emerging that, through a mix of high design and multiplatform strategies,


  The advertising world is obsessed, to say the least, with the 18-34-year-old market. Accordingly, this has been a primary hurdle for AARP,

Paper Industry Stabilizes

 The paper industry is stabilizing in the face of downward pressures, but things are more uncertain for the sectors serving the magazine market.As a whole, U.S. paper companies have seen sustained growth since 2009, with revenue slowly approaching where it...

Face Up: Pet Age

  Issue: May 2014Frequency: MonthlyLaunched: 1970Circ: 26,350Editor: Michelle MaskalyDesign Manager: Christopher DecellioCover Designer: Kevin PaccionePublishing Company: Journal Multimedia   For its May issue,

The 2014 Sales Salary Survey

 Factors like experience played a bigger role, while others like company size took a back seat, but pay is staying consistent for advertising sales directors in publishing.