May 2011

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Face Up: Bicycling

MAGSTATSIssue: June 2011Frequency: 11x a year (combines Jan/Feb issues)Circ: 425,000Publishing Company: RodaleDesign Director:David SperanzaEditor-in-Chief:Peter Flax

B-to-B’s New Hope: Marketing Services

American Business Media’s Annual Meeting, held in early May, took a single theme approach around the topic of marketing services. While the core of marketing services is based on many things publishers already offer (content, data, lead gen), it’s also...

Grading the Tina Brown Newsweek

For all the fuss that Newsweek is chaperoning a new era in journalism with the print and online versions soldered together, Newsweek, in fact, is a throwback to another century.

The New Paradigm: It’s the Audience

What do we do now that “readers” have become “users?” In the last two months, I have attended b-to-b media industry gatherings as varied as an American Business Media meeting in New York, a CEO conference of UFI (the international...

Edgell Communications Overhauls Its Approach to Lead Gen

Edgell Communications, a Randolph, New Jersey-based b-to-b publisher serving the IT and seasonal merchandising markets, has undergone a major overhaul of its lead gen offerings. “We’ve been generating what we call a transactional lead—defined as someone who downloads something and...

Social Media: Where Have All the Grown-Ups Gone?

Publishers of all sorts have now entered the social media space—a place once mostly populated by college kids, indie rock bands and dance club promoters. It seems largely unnecessary to explain in this forum why publishers have chosen to do...