May 2010

Face Up: GamePro

MAGSTATSIssue: May 2010Frequency: MonthlyLaunched: 1989Circ: 250,000Publishing Company: GamePro Media Inc.Art Director: Matt Ansoorian

GAO to USPS: Your Business Model Is ‘Not Viable’

The U.S. Government Accountability Office has added to the pile of dire assessments of the state of the United States Postal Service, recently characterizing its business model as “not viable” in a report. In the next decade, the USPS projects...

Favorite Tools for Online Edit

With the often run-and-gun nature of online publishing, editors are finding free Web-based productivity tools to supplement functionality that may or may not be embedded in a Web CMS. Here, we asked three editors to share their favorite editorial tools...

Turning Social Media Into A Business

According to a 2009 Forrester Research study called “The Social Technographics of Business Buyers,” b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.

Get the Most Out of Your Ad Network

The ad network space is a confusing marketplace these days. While there’s much talk about the decline of ad networks and some are outright closing shop—Yahoo!

Back From The Dead

Reintroducing a magazine, whether after a closure or relaunching under a new brand and editorial direction, is a tall order these days. Advertising expenditures are still in flux and cost control is the name of the game—a tough formula for...

2010 FOLIO: B-to-B CEO Survey

Click here for a pdf of the 2010 B-to-B CEO Survey Charts Shuttered magazines, canceled events, a dip in digital and of course, mass lay-offs. Those four things pretty much defined b-to-b publishing in 2009 for most players.