MAGSTATSIssue: May 2010Frequency: MonthlyLaunched: 1989Circ: 250,000Publishing Company: GamePro Media Inc.Art Director: Matt Ansoorian
Reed Elsevier shocked the industry in 2008 with the announcement that it was putting Reed Business Information on the block.
Compared to 2009, just about anything short of product closure in 2010 could be considered an improvement for b-to-b publishers.
The U.S. Government Accountability Office has added to the pile of dire assessments of the state of the United States Postal Service, recently characterizing its business model as “not viable” in a report. In the next decade, the USPS projects...
With the often run-and-gun nature of online publishing, editors are finding free Web-based productivity tools to supplement functionality that may or may not be embedded in a Web CMS. Here, we asked three editors to share their favorite editorial tools...
According to a 2009 Forrester Research study called “The Social Technographics of Business Buyers,” b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.
Congress passed Section 230 of the Communications and Decency Act of 1996 (the “CDA”) in response to concerns over Internet service providers’ liability for editing third-party content on their Web sites.
The ad network space is a confusing marketplace these days. While there’s much talk about the decline of ad networks and some are outright closing shop—Yahoo!
Reintroducing a magazine, whether after a closure or relaunching under a new brand and editorial direction, is a tall order these days. Advertising expenditures are still in flux and cost control is the name of the game—a tough formula for...
Click here for a pdf of the 2010 B-to-B CEO Survey Charts Shuttered magazines, canceled events, a dip in digital and of course, mass lay-offs. Those four things pretty much defined b-to-b publishing in 2009 for most players.