May 2006

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The 52nd Annual Jesse H. Neal Awards

The History of The Neals The Jesse H. Neal National Business Journalism Awards, which have been called "the Pulitzer Prize of the business press," are named after American Business Media's first managing director, who remained active in promoting the business...

Great Writing Is More Than Just Words

Nineteenth century poet and philosopher Ralph Waldo Emerson once said, "Talent alone cannot make a writer." It's a phrase most journalists can relate to. Because sometimes even the best ideas, combined with top notch reporting and research, can be hard...

Starting a Custom Publishing Division

Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of "out of the box" programs that lure advertisers into our books. That's why more traditional magazine publishers are...

The Trade-Magazine Model Prevails

Back when b-to-bs were called trade books, they were viewed by some onlookers as lesser forms from another editorial world. I can recall giving workshops on editorial positioning at FOLIO: shows back in the nineties, and the editor of B-to-B...

A World Without Ratebase

The MPA is spending $40 million to beat the drums for magazines as a viable advertising medium against media budget-competitors TV, radio and the Internet. Yet ratebase, a tool long held dear by many magazine publishers as an ad pricing...

The Right Way To Do Brand Extensions

The magazine industry has always talked about the need to move brands from a singular magazine-centric business environment to a multiplatform enterprise. The rationale for such a shift has usually been the need to achieve greater consumer touch points, to...

Five Tips for Implementing Business Solutions

How often has your company made a significant investment in a new business solution that was supposed to solve all your problems yet instead turned out to be too complicated or impractical and faded from memory like a bad Christmas...

Boosting Newsstand Sales and Ad Pages With Endcaps

Kalmbach Publishing Co., which owns 14 hobbyist and leisure interest titles, last December executed an endcap display program in Barnes & Noble that boosted not only retail sales but ad pages in those issues. The publisher tied the effort into...

Mastering Your SEO

Search engine optimization may be recognized by everyone as a necessary tactic in driving online search traffic, yet as publishers develop their Web sites they often dismiss SEO in favor of speed-to-market. Diane Burley, executive editor of an online-only "prosumer"...

CEO Survey: B-To-B Renewal

While the spectre of 2001-2004, four of the most difficult years in b-to-b publishing, still looms in the minds of CEOs, the category continues to solidly gain in revenue and is seeing increased profitability, according to the 2006 Folio: survey...

The Centenarians

There have been around 150 magazine launches so far this year, depending who you ask. How many of these will still be publishing 100 years from now?

Do Gimmick Ads Work?

They pull out, fall out and can slow you down as you anxiously search for the latest magazine feature on your favorite celebrity: They're big, bulky, attention-grabbing ads. They run the gamut from French doors to gatefolds to flaps, CD...

Time Is on Leading Edge of Ad Technology

Time Inc. took the lead in the digital advertising game when it launched an ad portal last December, allowing advertisers to upload PDF files directly to 25 of Time Inc.'s more than 150 titles. Unlike FTP, an ad portal is...

Do You Know What Your E-Mail Subscribers Are Worth?

With spam, over-saturation and the rise of new content distribution channels such as RSS, we may have already passed the golden age of e-mail marketing. But even as publishers start re-investing in "old school" circulation marketing techniques such as telemarketing,...

Managing Rapid Growth

With Internet revenues at some publishing companies soaring more than 35 percent a year, you'd almost think it was the nineties again.

Face Up: Foreign Policy

This month: Foreign Policy Issue: March/April 2006 Frequency: Bimonthly Launched: 1970 Circulation: 110,000 Editor: Moìses Naìm Publisher: Carnegie Endowment for International Peace Art Director/Design: Travis Daub

M&A Scorecard – May 2006

M&A deals are off to a strong start again this year, according to media bankers Jordan, Edmiston Group, which tracks deals across 11 media categories. In a recently released report on first-quarter M&A action, the number of deals has increased...