April 2011

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Face Up: Church Executive

MAGSTATSIssue: March 2011Frequency: MonthlyLaunched: 2002Circ: 20,000Publishing Company: Power Trade Media LLCArt Director: Renee HawkinsEditor: Ronald E. Keener

New Ideas for Directories

B-to-b publishers have long relied on directories (or buyer’s guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. However, b-to-b publishers have seen this resource waver over the years, as print...

Where’s The Beef?

More and more mainstream publishers seem to be exploring custom content. We all know that there is significant change taking place, and I hear evidence of this change in the questions I am asked from time to time. Here are...

Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is expected...

ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a “replica” digital edition. Advertising in the print and digital editions no longer needs to be identical.

The 2011 FOLIO: 40

Welcome to the 2011 FOLIO: 40, our list of some of the most distinguished magazine and media professionals from every corner of our industry.

The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that’s marketing services. Last month, Penton Media bought Washington, DC-based EyeTraffic Media, an online marketing firm, and in April is...

First Quarter Media M&A Report

Mergers and acquisitions in b-to-b media fell off dramatically in the first quarter of 2011, down to four deals compared to 13 deals in the first quarter of 2010, according to the Jordan Edmiston Group’s first quarter M&A report. Deal...

Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital...

The Magazine Medic

THE PATIENT: WebMD the MagazineAGE: 6 yearsVITALS: Normal PROGNOSIS: Good, but requires attention asap