March 2011

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Google’s Algorithm Changes—Will You Notice?

Google’s algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are “low-quality sites—sites which are low-value add for users, copy content from other web sites or sites that are just...

The Re-Design Myth

If you’ve ever held a job in the digital group of a large-scale corporation it’s highly likely that you’ve been:a) Sneered at by others in the company with slightly frightened eyes for being “one of the Web people”b) Involved in...

FOLIO: Roundtable:

ROUNDTABLE PARTICIPANTS:Linda BrennanVice president of operationsMcGraw-Hill Construction. Tom KempCEONorthstar Travel Media.

What About an AdWall?

In the pursuit of earnings, publishers have done two things—intensified SEO efforts, which creates fly-by ad revenue and established paywalls, which create fan subscription revenue.Remember these definitions:• Fly-by: Someone who visits once.• Occasional: Visitor to the site two to three...

When Is An Editor an Audience Development Specialist?

Kiplinger’s Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011).

Hearst Spins Off Bill-Paying Service

The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions...

Execs Imagine the Company of the Future

Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions,...

How Aud Dev and Analytics Support Content Creation

Much has been said about the publishing life cycle of news content online and in print. At Forbes, chief product officer Lewis Dvorkin shows how important analytics and audience development have become in content creation in a series of blog...

Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio:...