March 2010

issue-2010-03.jpg
Fresh Start

It’s something playing out over and over again in the publishing industry today: former executives of existing publishers leaving to start new companies. Sometimes, it’s not amicable (such as Cygnus Business Media suing Impact Business Media, a startup by a...

The Hidden Costs of Co-mailing

Publishers have long been managing distribution costs by taking advantage of co-mail pools to qualify for much-needed discounts. Smaller publishers, however, that have circulations that bump against printer minimums for co-mail opportunities, are finding that the savings come with stiff...

Top Tech

As magazine publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with 12 different publishing executives—representing a range of large consumer, b-to-b, online-only and custom publishers—about which technologies are having the biggest impact on their businesses.

How To Rein in Costs When Ad Pages Drop

By now, the painful ritual is all-too-familiar: You’re at ad close and pages are below budget once again. To preserve margins, you must cut costs. But how much and where?

The New Print Gimmick

David Granger likens print innovations to the new squeezable ketchup bottle, what he calls “the greatest consumer product in the history of mankind.” That little twist on the American staple “allows people to access it in a simple and fulfilling...

Selecting an Outsourced Sales Firm

While the idea of using independent reps to sell ad space in certain geographic areas isn’t new, more magazine publishers are beginning to explore the possibilities of outsourcing their entire sales operations to independent sales firms.

An Exercise in Utility

Online reader tools range from whimsical to practical, yet all help drive engagement, time spent and offer another opportunity to secure new revenue. We profiled six such tools that are enabling publishers to secure repeat and extended visits from their...

Re-Making the Magazine Industry

During the 2010 Primex conference last month, some attendees described the current state of magazine publishing as “a wave of pervasive fear.” And with good reason.

The Benefits of Behavioral Data

An integrated database can help companies streamline their customers’ experience, uncover new product opportunities and be the catalyst for a successful lead generation program. But most importantly, it can give publishers a chance to highly target their customers based on...