Interweave Reorganizes Into Two Divisions
CEO: New structure evenly distributes value of crafts publisher’s properties.
Interweave Media has reorganized into two units: the Fiber Division and the Art & Jewelry Division. As a result, the publisher’s Quilt + Paper group, Specialty Fiber group and Yarn group will merge to create the Fiber group, which will be led by vice president and publisher John Bolton. The division will include Interweave Knits, Interweave Crochet, Quilting Arts, Cloth Paper Scissors, Spin-Off, Handwoven, Fiberarts and PieceWork magazines, as well as online communities KnittingDaily.com, QuiltingArts.com and CrochetMe.com, and related video products.
Moving forward, previous Yarn group publisher David Pyle will serve as vice president and publisher of Interweave’s Art & Jewelry Division, which includes American Artist, Drawing, Watercolor, Workshop, Jewelry Artist, Beadwork, Stringing, and Step by Step Wire Jewelry magazines and related properties.
According to CEO Clay Hall, the reorganization more evenly distributes the value of Interweave’s properties. “Currently David Pyle manages twice the amount of revenue that John Bolton manages,” Hall says in a statement. “David, John, and I have decided to reorganize their divisions to correct this imbalance and insure their and our continued success. The result of this reorganization equalizes the sizes of their respective divisions and responsibilities.”
Bolton and his wife, Quilt + Paper group editorial director Pokey Bolton, will move to Interweave’s headquarters in Loveland, Colorado. Interweave says no other changes will be made and no offices will be consolidated as a result of the reorganization.
Last fall, Interweave merged Step by Step Beads, a bimonthly title Interweave acquired from Primedia’s GEMS Group in 2006, with Beadwork, another bimonthly title Interweave launched in 1998. The January/February issue of Step by Step Beads was its last.
Interweave is a unit of Aspire Media.