Instagram Extends Video-Length Limit
The Facebook-owned social platform will soon allow for videos of up to 60 seconds, up from the current limit of 15 seconds.
Instagram has announced that its begun rolling out 60-second video capabilities for its users, "one step of many you'll see this year," according to the company's blog post. This immediately provides a longer-form storytelling platform for publishers and this format could also attract new sponsorship integrations.
Up until today, the app has had a maximum duration limit of just 15 seconds.
In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which proves that the longer a video drags on, the lower its retention (which is expected). Yet videos under one minute enjoy 80 percent viewer retention up to the 30-second mark.
Half a minute of an audience's attention may not sound incredible, but publishers have to consider that this is double the length that was even possible with the shorter format.
The longer video on Instagram begins rolling out today, but will only become available to everyone in the coming months. Additionally, iOS users will have the ability to stitch multiple video clips from their camera rolls together into a single video.