Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal
The latest from around the publishing world.
Two industry data and marketing services providers have announced they're teaming up to address the changing needs of the publishing industry.
Omeda, Inc. and Lytics announced this week a partnership aimed at combining Omeda's data management platform with Lytics' advanced analytics services to create an "end-to-end" solution merging audience demographic and behavioral data.
As revenues continue to shift from print to digital — and audience data emerges as a powerful vehicle for growth — industry suppliers, like the clients they serve, have been forced to adapt.
Since acquiring two competitors, Sunbelt Fulfillment Services and Hallmark Data Systems, earlier this year, Omeda has undergone a pivot from the traditional fulfillment services it has provided the industry for decades to a wider range of technology solutions for publishers, which increasingly call for data management and analytics.
Aspects of the partnership, according to the two companies, include customer profiles merging event, fulfillment, and digital data; customer engagement and content affinity scoring; machine-learning based insights; and marketing execution tools.
RFID Journal LLC, a digital publisher serving the radio-frequency identification and internet-of-things industry, has been acquired by Emerald Expositions for an undisclosed sum.
Included in the deal is RFID Journal Live, an annual three-day conference and trade show drawing 3,000 professionals from the aforementioned sectors, according to the company.
It's the latest in a string of conference-focused acquisitions for Emerald, which purchased a pair of expos in the automotive retail and pavement industries just last month.
Like in those acquisitions, Emerald here repeats its strategy of targeting established, market-leading events, regardless of the industry they serve, and generally maintaining the teams that manage them. About one-sixth of Emerald-produced conferences have a branded media product attached to them, like RFID Journal.
Mark Roberti, founder and CEO of RFID Journal LLC, along with "several members" of his team, will join Emerald after the acquisition, according to a statement.
Corporate Solutions, LLC advised RFID Journal in arranging and negotiating the transaction.