Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge
Men's Health publisher Ronan Gardiner gets a big promotion, and more...
Maria Rodale puts her new team together.
One week after the sudden departure of Rodale's editorial director, Mike Lafavore, chairman and CEO Maria Rodale has assembled her new executive team.
Former MensHealth.com editor Adam Campbell, who spent the past year running Rodale's book and DVD business as VP/managing director of direct response products, has been promoted to chief content officer, responsible for print and digital content across the company's entire brand portfolio.
Reporting to Campell will be Bicycling editor-in-chief Bill Strickland, who has been promoted to group editorial director. In turn, Strickland will manage the company's various editors-in-chief — Matt Bean (Men's Health), Amy Keller-Laird (Women's Health), Barbara O'Dair (Prevention), David Willey (Runner's World), Heidi Cho (VP of digital content) and, for the time being, Leah Flickinger, who has been named interim editor-in-chief of Bicycling in Strickland's stead.
Presumably, the shift is aimed at fostering a sense of stabiliy at the Emmaus, PA-based health and wellness publisher following Lafavore's 18-month tenure, his second with the company, which was puncuated by multiple rounds of layoffs and a string of high-profile departures, including president Scott Schulman and Men's Health editor-in-chief Bill Phillips.
As editorial director, Lafavore had previously served as a layer of oversight between Maria Rodale and the brand editors he oversaw. Now, Strickland essentially takes on that role, but reports to Campbell, who oversees the company's editorial content in addition to Rodale Books.
Concurrent with the content-side reorganization, Men's Health publisher Ronan Gardiner has been promoted to chief advertising officer, a role in which he will assume responsibility for print and digital ad sales and marketing for all of the company's brands, reporting directly to Maria Rodale. Men's Health associate publisher Chris Peel has been tapped to fill Gardiner's former role.
Join us at the National Press Club!
The hottest event of the spring is returning to Washington, D.C. No, not Donald and Melania's 2017 Easter Egg Roll, but the Folio: Association Media Summit, March 28 at the National Press Club.
We've got a fantastic lineup of speakers from the magazine groups within some of the largest and most influential associations and non-profits in the country, including AARP, SHRM, the NAACP, and ASAE.
We're excited to announce the two most recent additions to the program: Rajiv Mody, VP of social media for National Geographic, and Julie Dixon, the associate director of strategy and trends at Atlantic Media Strategies.
4 in 10 publishers are still misleading readers with native content.
Let's be clear: Native advertising has the potential to be nothing short of a life preserver for digital publishers drowning in a swirling sea of ad blocking, growing skepticism among advertisers, and the realization that ad revenue relinquished to Facebook probably isn't coming back.
By its very nature, effective native advertising values quality over quantity, and it increasingly separates the wheat from the chaff — advertisers and publishers alike who place brand trust and the consumer experience above reaching the maximum number of eyes possible.
And so it is a bit perplexing that, according to a new study by ad sales consultant MediaRadar, 37 percent of digital publishers still do not comply with the FTC's exhaustively promoted native advertising guidelines.
These aren't stringent, myopic standards designed to stifle revenue. They essentially mandate what should already be a truism for any publisher: don't deliberately mislead your readers. If a piece of content is paid for by an advertiser and not produced by an editorial staffer, it should be obvious.
If altruism isn't justification enough, consider that the FTC can levy fines of up to $16,000 per violation, and while watchdogs — both government agencies and self-regulatory bodies — have typically gone after advertisers for campaigns considered beyond the pale, recent developments seem to herald a willingness to hold publishers responsible, as well.
From the job board…
New today: BNP Media's Engineering News-Record, a century-old brand serving the global construction industry, needs an experienced, full-time New York-based sales rep to help grow its footprint in the Mid-Atlantic. Telecommuting a possibility.