Inc.com and FastCompany.com Report Audited Traffic Figures (posted 2/7/07)
Mansueto Ventures LLC-owned Inc.com and FastCompany.com, the two business Web sites of Inc. and Fast Company have released their first quarterly audited traffic numbers. The report, which is audited by ABC’s online unit ABCi, analyzes one month’s traffic per quarter.
Inc.com and FastCompany.com received 674,257 and 717,415 unique visitors in the month of October 2006 respectively. Inc.com had a confirmed total of 4,706,695 page views during the month, while FastCompany.com saw 2,250,772 page views.
Both sites have posted the results of the audit on their respective advertising pages. The release of the audited traffic numbers is the result of a decision made last year by Mansueto in response to calls for industry transparency made by brand marketers.