Improving Web Page Load Time
By Matt Kinsman
Think your Web site looks great? Maybe it does. And that focus on visual engagement rather than quick load time could be costing you money.
14 Tips for Improving Your Web Page Load Time
2. Get rid of as many images as you can.
3. Use system type rather than text type and use background table cell color rather than a reverse image to create a rollover effect.
4. Reduce the overall size of the initial HTML page. Hand-edit a page and you’ll cut down the number of HTML tags by 50 percent.
5. Reduce the number of nested tables by reading the code. If the nesting of tables is so bad that you can’t figure out where they start and end, you should fix it.
6. Utilize style sheets. Small effective style sheets and short style names help the page load faster.
9. Avoid serving ads from an external server. Move the ad server so it figures out what ads to deliver. Generate one line of HTML that names the ad and the entire relevant click-tracking information in the link.
10. Be explicit in the width of tables and cells and the width and height of images. This means the browser will not have to wait until the entire image or contents of the table are loaded to begin displaying them and can leave room for a large image to come in later.
11. Use “valid” HTML or XHTML. Valid HTML or XHTML can process the HTML more efficiently.
14. Minimize talking to the database. Resolve all the database calls and just put the data in the HTML page. If you have to talk to the database, minimize selects and always select on indexed fields.