IDG Rolls Out Video Syndication Network
Expands offers to allow publishers to tap into growing online video ad market.
For technology publishers that are looking for extra video for their Web sites, IDG says it has the answer. Its IDG TechNetwork recently launched a syndicated video network that enables other publishers to integrate IDG-produced video content and video pre-roll ads onto their sites.
According to IDG TechNetwork CEO Peter Longo, many of the business’ network sites have “a strong interest in bringing professional video to their sites, but don’t have the technical platform or access to the right content. By tapping into IDG’s library of video content, we can bring our partner sites engaging video, increase the monetization of their sites and provide a new, high impact way for our advertisers to engage with our tech audiences.”
IDG creates video content through a number of brands, including the IDG News Service, which distributes roughly 15 videos weekly. Citing eMarketer numbers, IDG says total online video ad spending this year is expected to increase by more than 48 percent, up from a 39 percent jump in 2009.