IDG launches Its “Most Comprehensive” Marketing Effort with CIO Forum
Online community features four different language editions.
IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor.
According to Charles Lee, SVP of strategic programs and custom solutions for IDG, the "ECF content, structure and approach was largely influenced by three primary research studies: CIO magazine’s annual State of the CIO and Role and Influence of the 21st Century CIO and a custom Digital Journey Global research study (conducted by IDG Connect, November 2010)."
The ECF Council, 10 CIOs selected from companies included on the Forbes Global 2000 account list like the Campbell Soup Company and General Dynamics Information Technology, will supply members with perspectives and opinions based on experiences through the ECF community. The Council will also participate in navigating chosen topics and content for the forum.
Developed through a seven month process, the ECF has assigned community managers for each of the language editions. Lee said these managers will provide a structure that many other CIO communities lack, as the community managers will closely monitor content and discussion based on member interest and industry development.
ECF will also integrate into existing social media websites like LinkedIn, Facebook and Twitter through IDG’s Social Scout, IDG’s social listening tools and services. ECF content will also outreach to IDG’s Influential Blogger Networks and IDG’s Amplify, their social advertising.
There are currently 25+ members on the ECF staff globally.
Lee says, "The goal of the ECF is to create a unique environment where like-minded CIOs and IT executives can both connect and interact in the context of focused areas and topics that align to CIOs driving transformation in business and government organizations."