IDG and Quigo Launch First Contextual Advertising Marketplace
TechWords enables IDG to create an auction-based marketplace for online text ads that are linked to contextually relevant editorial in the six IDG Web sites which have approximately 5.5 million unique visitors every month. AdSonar deploys industry-leading contextual and keyword-targeting technologies and sophisticated yield optimization tools to power the TechWords marketplace. IDG’s TechWords may be purchased from IDG sales representatives, Quigo, ad agencies, or online at any of the six IDG sites in the US. For more information about TechWords, go to www.techwords.com.