IAB Issues ‘Tablet Guide’ For Media
Outlines basic technical aspects of the form, as well as ad opportunities.
This story first appears on FOLIO: sister site, minonline.
The Interactive Advertising Bureau kicked off Advertising Week and its own MIXX Conference on Monday (Oct. 3) by issuing a report acknowledging the fast rise of tablets as parts of the media and marketing mix. A new “Tablet Buyers Guide” publication is aimed at marketers and agencies to provide a roadmap to the new terrain. With contributions from major publishers such as Conde Nast, Hearst, IDG and The New York Times, among others, the Guide outlines basic technical aspects of the platform as well as the advertising opportunities it makes available. The IAB has also supplied advice on how marketers might plan and execute campaigns on the platform.
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