HSR Business to Business took the top honor at American Business Media’s 11th annual Creative Excellence in Business Advertising (CEBA) awards Wednesday evening at Jazz at Lincoln Center.
Along with the Gold CEBA Award, HSR received a $25,000 prize for its Eclipse “Organization Chart” campaign. HSR’s winning campaign was described as “a truly innovative creation” that catapulted Eclipse Aviation to the corporate private jet of choice by working outside the box. HSR also received a CEBA award in the “Campaign” Category with an annual media budget of up to $100,000.
Also at the ceremony, Ford Motor Company received the VNU Lifetime Achievement Award, which recognizes a company’s “exceptional” advertising commitment to business media over the life of a brand. Essilor received the Reed Exhibitions Events Award, recognizing the “highest standards of creativity” displayed in trade shows and events.
BBDO New York, David Bell, George Lois, and Ogilvy North America, were inducted into the inaugural Adweek Magazines’ Creative Hall of Fame.
The 2006 CEBA Award Winners are:
For advertising with an annual media budget of up to
CATEGORY 1: Single Ad – page or less
Advertiser: GE Healthcare Performance Solutions
Name of Ad: Tending to the health of your business
Publication Where Ad Appeared: Modern Healthcare
CATEGORY 2: Single Ad – spread or larger
Agency: Time Inc. in-house
Advertiser: Time Inc.
Name of Ad: Hot, Hotter, Hottest
Publication Where Ad Appeared: Adweek, Brandweek, Mediaweek
CATEGORY 3: Single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Discovery Communications in-house
Advertiser: Discovery Networks
Name of Ad: Let’s all discover…
Publication Where Ad Appeared: Advertising Age, Adweek, Brandweek, Mediaweek
CATEGORY 4: Campaign
Agency: HSR Business to Business
Advertiser: Eclipse Aviation
Name of Ad: Organization Chart Campaign
Publication Where Ad Appeared: Business & Commercial Aviation
For advertising with an annual media budget $100,000 or more:
CATEGORY 5: Single Ad – page or less
Agency: Fallon Worldwide
Advertiser: Nuveen Investments
Name of Ad: Smarter Ways to be Conservation – Baby
Publication Where Ad Appeared: Investment News
CATEGORY 6: Single Ad – spread or larger
No awards were given in this category.
CATEGORY 7: Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Advertiser: United States Postal Service
Name of Ad: Media plannus extinctus
Publication Where Ad Appeared: Advertising Age, BtoB, Direct
CATEGORY 8: Campaign
Advertiser: Radio Advertising Bureau
Name of Ad: If It Works, Don’t Ignore It
Publication Where Ad Appeared: Advertising Age
No media budget breakdown:
CATEGORY 9: Digital
Name of Ad: Special Pill
Web Site Where Ad Appeared: Forbes.com
CATEGORY 10: Corporate Media Promotion
Agency: Variety Inc. in-house
Name of Ad: Reasons
Publication Where Ad Appeared: Variety
CATEGORY 11: Integrated Media Promotion
Name of Ad: Healthcare Re-Imagined
Publication Where Ad Appeared: BusinessWeek, Yahoo.com
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