How Much Life Left In Life?
Life, published weekly to 12 million circ through 70 papers, is a distant fourth behind Parade, USA Weekend and New York Times Magazine. The magazine has earned $84 million in PIB revenue through August.
By contrast, Time Inc. couldn’t shut down Officepirates.com fast enough, which couldn’t have been losing anywhere near $35 million.
As Moore focuses on proven money-makers like the Golf properties and the other mass-market titles, it won’t come as much of a surprise if Life is soon put on the block or shut down, again.
Not that the magazine necessarily deserves to be shut down or sold off, but why continue to support Life as you lop off a $300 million group of market leaders?
Someone explain the priorities here.