The History of The Neals
The Jesse H. Neal National Business Journalism Awards, which have been
called "the Pulitzer Prize of the business press," are named after
American Business Media’s first managing director, who remained active
in promoting the business press throughout his life.
When it was first established in 1955, the Neal Awards competition drew
a grand total of 22 entries. This year, the award competition netted
1,265 entries. The Board of Judges spent a day-and-a-half deciding on
this year’s winners. Their criteria: Journalistic enterprise, extent of
service to the field and editorial craftsmanship.
The Neal Awards are open to any publication or Web site produced by a
member of American Business Media, which represents more than 5,000
print and online titles that reach an audience of 100 million
Entries for award consideration are submitted in one of three
classifications, which are based upon the publication’s gross
advertising and circulation revenue. All materials for this year’s
award competition were required to be in a publication bearing a cover
date of December 1, 2004 through November 30, 2005.
This year, Pam Henderson and Andrew Burchett of Farm Journal, a Farm
Journal Media publication, earned the 52nd Annual Grand Neal. The
magazine was honored for its subject-related series of articles "Asian
Soybean Rust Takes Root in the U.S." The articles offered an
interesting viewpoint on soybean rust that the judges called a
"masterful blending of science, consumer reporting and passion."
Henderson accepted the award for Farm Journal from Neal Committee Chair Marshall Loeb.
IEEE Media’s IEEE Spectrum articles "China’s Tech Revolution" and "Who
Killed the Virtual Case File?" were recognized as the first and second
runner up, respectively, for the Grand Neal Award.
IDG’s CXO Media was a big winner again at the 2006 Neal Awards, tying
with VNU Business Media for three awards. CXO Media’s CSO won awards
for best single article, best single issue of a magazine, and best Web
site. VNU Business Media’s National Jeweler won best single article for
"Women Buy Into Self Purchase" and Editor & Publisher took home two
awards for best subject-related series of articles and best
staff-written editorials or opinion column.
Many of the Neal Awards recipients spent months, and thousands of
dollars, to research and write their award-winning stories. The winners
have achieved the highest goal in business journalism in their efforts
to educate and inform the business, industrial and professional