Hispanic Magazine and Newspaper Publisher Partner in Ad Platform
ImpreMedia and McClatchy in print and web deal.
ImpreMedia—publisher of Vista magazine, a dual-language Hispanic magazine with a circulation of nearly one million, and the largest Hispanic newspaper publisher in the U.S.—has partnered with the Spanish-language newspapers of the McClatchy Company to create the “largest online and print advertising platform for the Hispanic market in the U.S,” according to a release from ImpreMedia.
The platform will allow advertisers to reach 18 U.S. Hispanic markets, including
“Advertisers now have a new opportunity to communicate with the Hispanic audience and build customized advertising solutions by employing the unique portfolio of media assets of this network,” said Erich Linker, SVP of sales for ImpreMedia, in a statement. “At the same time, advertisers can reach close to 20 percent of all Hispanic adults with one buy, optimize their national media and marketing efforts in addition to building local market presence.”