Hearst Tries ‘Employee Discount’ Tactic
Country Living offers subscriptions for ‘what we pay.’
Rifling through my local coupon mailer the other day (I was looking for one for Garnier Fructis, naturally), I came across an unusual offer from Hearst’s Country Living:
But those were cars. Surely, Hearst isn’t charging its own employees for copies of its magazines, are they? Things haven’t gotten that bad, have they? I mean, have they?
I e-mailed Hearst for clarification, and will post their response here when I get it. In the meantime, has anyone else heard of any other magazines charging employees for subscriptions? And, moreso, marketing those "savings" to potential subscribers?
UPDATE: Here’s what Hearst says: "Hearst doesn’t charge employees for comp copies distributed in the office, but like most magazine publishing houses, we do offer special rates to employees who want to order subscriptions as gifts or for themselves. Also, to clarify, the Country Living promotion is specific to the magazine and is not a corporate offer across all Hearst titles. This particular promotion is confined to newspaper ads to generate a small number of subscriptions. It is not a widespread practice."