Hearst and Meebo Establish Digital Partnership
Publisher hopes that Meebo can improve online engagement and bolster ad revenues
The consumer Internet company Meebo, producers of The Meebo Bar, is partnering with Hearst Digital Media. The Meebo Bar will be rolled out across 13 of Hearst’s digital brands in June, and participating brands include: Cosmopolitan, Country Living, ELLE Décor, Esquire, Good Housekeeping, House Beautiful, Popular Mechanics, REDBOOK, Seventeen, Veranda, MisQuincemag.com, TheDailyGreen.com and Woman’s Day.
Users “expect an engaging content experience” according to a statement by Seth Sternberg co-founder and CEO of Meebo. He suggests that The Meebo Bar enables publishers to engage an audience with a user-friendly interface. Additionally, the technology increases ad impressions, which should help improve advertising revenue.
The Meebo Bar offers a customized technology to bolster advertising revenue and digital engagement. Coding knowledge is not required to tailor Meebo’s product to a publisher’s needs. For instance, Seventeen began using the technology in 2011, and now uses it to push messages and links to users, thus encouraging them to explore more of Hearst’s content. Hearst purports that Meebo increased not only audience engagement, but also revenue on Seventeen.com. In a recent statement, Kristine Welker said, “We have been able to successfully harness the Meebo platform on Seventeen.com and are excited to carry this across our other sites.”
Grant Whitmore, vice president of Hearst Digital Media also said in a statement that, “Meebo offers a commercial-grade solution that, in this instance, makes partnering versus building a very straightforward decision. The Meebo bar gives us multiple options for customization, and lets us prominently highlight and re-circulate content that readers want to see, without having to invest a lot of resources on our end.”
Kristine Welker, adds that the company is “always on the lookout for innovative advertising platforms.”