Hanley Wood, RCD Form Alliance
Publishers to collaborate, share profits on product directories.
Construction publishers Hanley Wood and Reed Construction Data have announced an alliance that they say integrates content from RCD’s construction product directory, SmartBuilding Index, with information available through several of Hanley Wood’s Web and tradeshow channels. The aim, they say, is to leverage those existing products, audiences and customer relationships to deliver “the most comprehensive, data and content rich directories in the commercial construction marketplace.”
Hanley Wood CEO Frank Anton tells FOLIO: that the alliance came about following two meetings he had earlier this year with RCD CEO Iain Melville. “Those two meetings made it clear that RCD had significant information assets but limited ability to distribute them to architects while Hanley Wood had distribution but little or none of the product info that RCD collected as a matter of course,” he says. “That finding suggested a deal was possible, and we struck a deal that will in effect create an online directory of commercial building products that will reside on Hanley Wood as well as RCD sites.”
Anton says both companies will sell advertising and sponsorships, and that there is a revenue sharing component to the deal.
Reed Construction Data is owned by Reed Business Information, which over the last several months divested nearly all of its magazine publishing assets, except for RCD and Variety. Anton said the alliance does not mark an initial step toward Hanley Wood acquiring RCD from RBI. RCD’s Melville could not be immediately reached for comment.