Google Highlights Individual Content Creators
Authors with Google Profiles to be featured in search results.
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results.
Google is currently piloting a program that features select authors who have linked their Google profile to their content. The author’s picture and name are featured next to certain search results (click here for a look). As pilot participants mark additional content as theirs, Google automatically adds links to their Google profiles.
Why? "Because authorship is a great way to identify and highlight high-quality content," wrote Sagar Kamdar, Google product manager of search. "Plus, the web is centered around people. People discovering content on the web often want to learn more about its author, see other content by that author, and even interact with the author."
The program builds off the Authorship Markup feature that Google launched last month that lets websites publicly link within their site from content to an author page. The markup uses existing standards such as HTML5 (rel="author") and XFN (rel="me") to enable search engines and other web services to identify works by the same author across the web. So far Google has worked with sites such as The New York Times, The Washingtn Post, CNET, Entertainment Weekly and The New Yorker to markup their pages. Markups also included content posted to YouTube and Blogger.