Ozzie Gold Winner:
Best Cover, Consumer Under 250,000 Circ.;
Best Use of Photography, Consumer Under 250,000 Circ.;
Best Use of Typography, Consumer
Eddie Gold Winner:
Consumer, News/Commentary/General Interest, Full Issue
Billed as the “magazine for people who give a damn,” Good bases each issue on a central theme. In 2008, Good took five FOLIO: awards, including four Ozzies and one Eddie. The magazine won Best Cover Design, appropriately enough, for its design issue which featured a stark orange cover with the outline of an AK-47 assault rifle and the cover line, “Is There Design This Good That Doesn’t Kill People?” In the piece, the author brought up the AK-47 from an efficacy standpoint as a classic design that’s held up for 60 years and changed the battlefield in many respects. “She asked the question, ‘Can we design something this good for better reasons?’” says creative director Casey Caplowe.
The cover was Good’s second-best newsstand performer ever, (although the cover image led it to be racked with firearms enthusiast magazines in a few cases, according to editor-in-chief Zach Frechette).
Good’s November/December 2007 issue focused on the theme of “High Tech/Low Tech” and included a story called “You’ve Got Mail” that looks at how the USPS still uses mules to deliver mail to an Indian reservation at the bottom of the Grand Canyon. That story earned a Folio: award for Best Use of Photography. “On one hand, they’re building some of the most high tech facilities for sorting and moving mail and on the other, they’re still using mules,” says Caplowe. “Visually, it felt fun to go in that direction rather than shoot big, gleaming factories.”
The photo shoot was dicey at times between the dangers of shooting in that terrain and coordinating logistics with the town. “The photos came back great and we even considered it for the cover,” says Caplowe. “I loved the opener. I wonder if some people missed it but if you look closely, all the way down in the distance, you can see the little mule trail weaving its way down to the village. That really shows the scale.”
Good also won an award for Best Typography for its Big Ideas issue, which featured a different idea for each letter of the alphabet. “We looked for all sorts of references, including old World’s Fair materials,” Caplowe said. “We introduced a new typeface. We usually stick with normal type but we found a fun new type called Trump Gothic and got good size out of it without taking up too much space on page.” The 10-foot-tall yellow letters that graced the cover now stand in Good’s Los Angeles office.
The Big Ideas issue also earned Good an Eddie. “We wanted to strike a balance of being meaningful and manageable,” says Frechette. “The whole thing was kind of a beast and we’ve got a pretty small staff over here but we pride ourselves on coming up with creative solutions for the magazine on a tight deadline.”