2017 Agenda

Click a session for more information.
content This track is your roadmap for successfully creating and innovating with content, and increasing audience engagement and brand credibility, for the next year and beyond.
marketing Explore the emerging world of customer knowledge, including MarTech, Social Media, ABM, Email Marketing, SEO and more.
events
Everything you need to know about conceiving, launching, producing, monetizing and growing face-to-face businesses. Earn credits towards your CEM Recertification by attending the Event Track! Sponsored By: Feathr
sales
Selling media is more complex (and more rewarding) than ever before. This track is the deep dive you need to thrive. Sponsored By: MEDIARadar
ad ops & production
If you’re responsible for workflow solutions, ad management, sales fulfillment, content marketing, planning and scheduling, this is the track for you. Sponsored By: CNI Corporation
October 9, 2017

content

marketing

events

sales

ad ops & production

11:00 am - 7:00 pm

Registration Open


12:30 pm - 4:45 pm

Folio: C-Summit (Invitation-Only)


1:00 pm - 1:20 pm

Welcome to The Folio: Show!


1:30 pm - 2:45 pm

Social Media Content-Distribution Strategies

Content

Email Marketing: Things to Stop Right Now (and Things to Keep Doing, Only Better)

Marketing

Using Content as a Year-Round Strategy to Drive Event Success

Events

Ditch the Pitch: How to Build Quality Client Relationship

Sales

Apps, Replicas and Responsive Design: Which Format of Digital Magazines is Right?

Ad Ops & Production

2:50 pm - 3:50 pm

Practical and Impactful Video Strategies for Content Teams

Content

Not Ranking? SEO Strategies That Really Work

Marketing

Producing Successful B2B Hosted Buyer Events

Events

Restructuring for Digital: Staffing, Sales Techniques, and Technology

Sales

Creating a Fully Integrated Management/Production/Billing Operation

Ad Ops & Production

4:00 pm - 5:00 pm

AR and VR: Perfect Fit for Magazine Media

Content

Maximize Your Small Marketing Operation (and Exceed Your Budgets)

Marketing

Awards and Recognition Programs: Launch 'Em and Grow 'Em

Events

Models to Convert Social Media Traffic into Real Revenue

Sales

Understanding the Programmatic Ecosystem, A-Z

Ad Ops & Production

5:00 pm - 6:45 pm

Folio: 100 Awards Networking Reception

Networking

8:15 pm - 10:30 pm

Folio: Show After Party at the Fishbowl

Networking

October 10, 2017

content

marketing

events

sales

ad ops & production

8:00 am - 5:30 pm

Registration Open


8:30 am - 9:30 am

Keynote Breakfast | State of Siege: Examining the Craft and Business of Journalism, 2017

Keynote

9:30 am - 10:30 am

Juggling Multibrand Content Creation

Content

MarTech Now: Key Technologies to Help You Retain, Grow & Activate Audiences

Marketing

Extraordinary Approaches for Successfully Selling Sponsorships

Events

Clicks that Count: How to Monetize Video

Sales

How Publishers Can Reap The Benefits of Header Bidding

Ad Ops & Production

10:30 am - 5:00 pm

Exhibit Hall Open


10:30 am - 11:30 am

Coffee Break in the Exhibit Hall

Networking

11:30 am - 12:30 pm

In Pod We Trust: Quick & Easy Podcasting

Content

Digital Editions: Strategies to Acquire Subscribers to Your Digital Content

Marketing

Peer-to-Peer: Event Risks and Rewards

Events

Distributed Content and Captured Value: A Conversation with Julia Beizer and Peter Elkins-Williams

Sales

Peer-to-Peer: The Value of Transparency in an Age of Ad Blocking and Fraud

Ad Ops & Production

12:30 pm - 1:45 pm

Folio: 30 Under 30 Awards Luncheon

Networking

1:50 pm - 2:35 pm

Snapchat & Instagram: How to Master the Fast-Growth World of Image-based Social Media

Content

What To Do With All That Social Data

Marketing

Tech That Drives Engagement and Improves The Experience

Events

Create New Revenue with Native Advertising

Sales

Content Management and Production for a Multimedia World

Ad Ops & Production

2:40 pm - 3:25 pm

Success Strategies of the Top Editors: Peer-to-Peer Conversations

Content

ABM: Building a Data-Driven Customer Journey

Marketing

After the Sale: Exceeding Client Expectations in Content Marketing and Marketing Services

Sales

Accelerating Digital Depth Through Intuitive Tech

Ad Ops & Production

3:25 pm - 4:15 pm

Afternoon Refreshment Break in the Exhibit Hall

Networking

4:15 pm - 5:15 pm

We Are the Champions: Case Studies from min Award Winners

Content

Peer-to-Peer: Building The Marketing Team of the Future

Marketing

How Social Communities Enhance the On-Site Experience

Events

Creating Engagement and Monetization through Mobile First Digital Editions

Sales

Must-Have Tech Skills to Execute Killer Content Marketing Campaigns

Ad Ops & Production

5:15 pm - 6:45 pm

Folio: Show Happy Hour

Networking

October 11, 2017

content

marketing

events

sales

ad ops & production

7:30 am - 3:00 pm

Registration Open


8:00 am - 11:00 am

Exhibit Hall Open


8:00 am - 8:30 am

Networking Breakfast

Networking

8:30 am - 9:00 am

Keynote | CRO-CMO Q&A: A Bloomberg Media-Hewlett Packard Enterprise Initiative Adds Pizzazz to a Morning Show

Keynote

9:15 am - 10:15 am

Using Data to Drive Real Engagement, Not Drive-By Clicks

Content

How to Organize a Chaotic Database to Market More Effectively

Marketing

Using Social and Data to Blow Through Your Attendance Goals

Events

Peer-to-Peer: Superstar Strategies for Blowing Out Your Budgets

Sales

Ad-Inventory and Workflow Management

Ad Ops & Production

10:15 am - 11:15 am

Refreshment Break in the Exhibit Hall

Networking

11:15 am - 12:15 pm

How to Create New Value From Existing Content Assets

Content

Community Management Strategies on Social Media That Improve ROI

Marketing

How Content Marketing Can Drive Awareness and Excitement for Your Event

Events

Use Data to Create a Marketing-Services Powerhouse

Sales

Top 5 Critical Tech Skillsets in Production and Ad Ops: Does Your Team Have Them?

Ad Ops & Production

12:30 pm - 3:00 pm

Folio: Eddie and Ozzie Awards Luncheon

Networking

3:00 pm - 3:00 pm

Conference Adjourns