Glamour and Self Further Integrate; Layoffs Result
The brands continue to merge staff and resources, this time focusing on operations.
Last November the company brought the brands together by combining its sales staff, which eliminated the publisher role at Self and sent Mary Murcko (and others) on her way. Connie Anne Phillips took the reins on both brands as publisher and CRO. The salesforce duo was given its own name — Condé Nast Aurora — and a vapid tagline — “The Power of Possible.”
Last month, Phillips told Folio: that Aurora was doing big things. So big, in fact, that she indicated Self alone had gained 20 new accounts, and they had made 21 new hires. What’s more, she said traffic had tripled.
"Basically, what we did was bring together two of the most important brands in women’s media, Glamour and Self, into one modern, powerful offering, and we did so at scale," Phillips told Folio: at the time. "We’re able to connect our partners to this mindset and we’re able to do so efficiently and effectively. We have a combined audience of 18.3 million, which puts us ahead of most of our competitive set."
Fast forward to this week, and the narrative has changed. WWD reports that this latest reorganization is a cost cutting measure. The exact number of layoffs between the two brands is unclear. Various reports suggest it's somewhere between five and seven, with the bulk leaving Glamour. John Dioso, who joined Glamour in January as executive director of editorial operations, has been confirmed as one of the departed.
A company memo from Phillips and Glamour editor-in-chief, Cindi Leive, suggests that this may only be the beginning of its plan to streamline the entire organization. “No matter what our roles — in edit or in advertising — we are all one Glamour. So, building on the success of our whole-brand communications and finance teams, we are also creating a united creative division,” the memo says.
For now, this week’s reorganization includes integrating the print and digital teams under digital director, Annie Fox, executive editor, Wendy Naugle, and creative director, Paul Ritter. Also, the operations, which includes copy, research and production, will be overseen by Glamour managing editor, LaToya Valmont, and Self managing editor, Erin Hobday.
The brands will also merge social media teams, which will be led by associate social media director, Kenny Thapoung.