Future’s Future Getting Busy
Future US secures rights to publish E3 show daily and launches Living division with six new titles.
San Francisco-based gaming, computing, action sports and music publisher Future US elbowed its way into securing three-year rights to publish the "official" show daily for the interactive entertainment show E3. The publisher will also add health and shelter to its roster of markets covered — announcing the formation of a Future Living group which will house five Atlanta-based titles acquired from British publisher Highbury House plc and a sixth recently launched by Future.
Future will publish E3’s (Electronic Entertainment Expo) show daily for the 2006-2008 events. Jason Michaels, marketing director of Future’s Games group, says the daily’s combined print run will be in the 70,000 range, which mirrors last year’s attendance at the interactive entertainment show.
The tabloid-sized daily will be printed nightly for each of the event’s three days and will have a 60-page folio. Issues will feature news, exhibitor listings, floor maps navigating the 400 expected exhibitors and transportation info. Gaming trade site Next Generation editor-in-chief Colin Campbell will edit the daily. This is Future’s second partnership with E3, previously publishing the daily for the 1999-2001 stretch.
New Titles, New Division
Future US also announced the formation of the Future Living group which will contain newly acquired titles Pregnancy, Do! (to be renamed House DIY), Women’s Health & Fitness, Decorating Spaces and Men’s Edge. Newsstand sales will be a main focus, as will editorial and design tweaks. The new titles will join Future’s recently-launched Scrapbook Answers in the Living division. Group publishing director Steve Aaron says the titles are "diamonds in the rough," having been previously undermarketed, and expects newsstand sales improvements of 20 to 50 percent.
The five titles were part of a larger 38-title sale of to Future US parent Future plc by London-based Highbury House in spring 2005. The cash deal was valued at 30.5 million pounds, or about $54 million.
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