Forrester Acquires JupiterResearch for $23M
Online research firm to join Forrester’s marketing and strategies client group
Forrester Research has acquired JupiterResearch, an online advertising, marketing and technology research firm. The sale price was $23 million in cash plus the assumption of liabilities.
The transaction also includes the purchase of JupiterResearch’s parent company, JUPR Holdings, from MCG Capital Corporation. JupiterResearch will join Forrester’s marketing and strategies client group.
JupiterResearch has more than 80 staffers and reported 2007 revenue of about $14 million. Forrester, which employs more than 1,000 people, had $212 million in revenue in 2007.
JupiterResearch was formerly owned by Alan Meckler’s Jupitermedia Corp. and was sold to MCG Capital in March 2006 for $10.1 million. About a year ago, Jupitermedia purchased Mediabistro.com for $23 million.
Forrester was represented by the Jordan, Edmiston Group.