Ex-Inc. Editor Joins Digital Startup Nomad Editions
Chris Leach will oversee new custom division.
Nomad Editions, the digital media company launched by a group that includes former Newsweek president Mark Edmiston, has launched a custom media division led by former Inc. editor Chris Leach, who has spent the last several years producing custom media for brands ranging from IBM to ESPN.
The new custom division will launch two specific content areas in 2011: health and sports. With each custom digital edition, Nomad will partner with corporate sponsors to produce customized ads, editorial and sponsor sections in addition to original content.
While the company officially launches in January, Nomad debuted three themed digital editions this fall: Real Eats: Stories Behind Food; Wide Screen: Inside the Movies That Matter and Wave Lines: Your Brain on Surfing. A fourth, u+me: Voices Behind Videos, will launch in January. Each edition is a digital publication designed specifically for reading on a smartphone or tablet with a 20 to 30 minute reading experience.
The initial plan emphasized subscriptions over advertising revenue, as well as a potentially significant revenue share with editors and writers. Prospective readers get a free trial for the first 30 days then subscriptions are sold in three-month blocks for $6. Advertisers can exclusively sponsor single editions for $9,000 per week but the price varies depending on the length of sponsorship (minimum of one week, with different quarterly and yearly options to sponsor on an ongoing basis).
More than one-third of the revenue generated by the digital editions will be set aside for freelancer writers, illustrators, and designers, with 5 percent of total revenue of a Nomad edition going to the editor of that edition.