FOLIO: WIRE | Ziff Davis Pushes PC into China | BPA Events Audits Certified | Plain Dealer Drops Sunday Mag | Fortune Preps Inno
By Dylan Stableford
Ziff Davis Partners with SEEC to Launch Chinese Edition of PC Magazine
Like many stateside publishers looking to leverage their brands overseas for marketers looking for global reach, Ziff Davis Media announced this week a partnership with SEEC Media Group in China to launch a Chinese edition of PC Magazine. The move is part of a larger push by Ziff Davis to expand its portfolio of IT and tech-related magazines in the growing Chinese market. Most of the content featured in the Chinese edition will be written by local editorial staff. The remaining content and product reviews will be supplied under license with Ziff Davis Media and will feature content from the U.S.-based PC Magazine. In the long-term, the company hopes to provide technology marketers with additional integrated marketing capabilities in foreign markets.
BPA Worldwide, having renewed its event-auditing arm earlier this year to meet the demands of an increasing number of publishers amping their events, has become the first events auditor to be certified by the Exhibition and Event Industry Audit Commission (EEIAC). The commission has published a set of industry standards for trade show auditing, to which BPA has conformed.
It’s been a tough week for newspapers. First came the long-awaited official reports of newspapers’ fleeting readership and circulation. Then, despite PIB-tracked Sunday magazines reporting respectable ad page and revenue figures, the Cleveland Plain Dealer announced that it will drop its Sunday Magazine next month. According to Cleveland.com, the paper said it would continue to include Parade magazine with its Sunday edition. Plain Dealer editor Doug Clifton blamed “losses in advertising support as opportunities for color printing opened in other sections of the paper,” according to the report.
Fortune’s second annual Innovation Forum, a gathering of “business executives from America’s best brands,” is slated for November 30-Dec. 1 in New York. Confirmed speakers for the conference include Oakland A’s general manager Billy Beane; Los Angeles Police Dept. chief William J. Bratton, HBO chairman Chris Albrecht, NBC CEO Bob Wright and more. Additionally, a companion blog is planned for the forum.
The Economist this week unveiled a redesigned Web site with larger ad placements and classified ads on every page. The site, launched in 1995, has 2.3 million registered users and averages 18-20 million page views per month, according to senior Web producer Ron Diorio.
Blender, Dennis Publishing’s music magazine offering, announced its sixth rate base increase in four years this week, upping its base to 725,000 from its current 630,000 beginning in January. Publisher Lee Rosenbaum said the 15 percent hike cements the magazine as “the preeminent go-to magazine for a new generation of iPod-driven multi-cultural music enthusiasts and devotees.”
Real estate publisher Network Communications Inc. announced its second acquisition in three weeks with the purchase of home design and lifestyle title At Home in Arkansas. Terms of the deal were not disclosed. The deal follows NCI’s acquisition of Atlanta Home Improvement which, according to NCI president Adam Japko, was NCI’s first foray into the “mass-market” home improvement space, which is made up of households spending $10,000 to $75,000 on improvement projects.