FOLIO: WIRE | Rolling Stone’s ‘Passion’ Cover Deja Vu for Stern | Relish Not Shy About Circ | More
Rolling Stone’s Kanye West Cover Concept Deja Vu for Howard Stern
There’s been much ado, predictably, about Rolling Stone’s latest cover;which depicts the rapper Kanye West as Jesus;but it all seems a bit too familiar for Howard Stern. Earlier this week, Stern said on his Sirius satellite radio show that his first shoot for Rolling Stone had essentially the same concept, but editor Jann Wenner refused to run it out of fear of a backlash. According to a post on the Stern’s web site, Stern went on to mention that West “hasn’t caught much flack from either the press or religious right for his picture, but that he got criticized because he’s white and Jewish.”
Relish Relishes Announcing Launch, Overdelivers Circ
Relish, the monthly food magazine newspaper insert that made headlines last year for its open consideration of paid product placement in its recipes, finally launched this week with a circulation of 6.71 million. And, it seems, the magazine isn’t shy about that either. According to a press release announcing its official debut Relish “ranks eighth among all U.S. magazines, and first among food magazines that accept advertising. The next-largest ad-carrying food title, Cooking Light, has only one-third the circulation of Relish.”
“Relish will be the biggest magazine launch of 2006,” said Dick Porter, CEO of Publishing Group of America, the Franklin, Tennessee-based company that publishes the magazine. “It demonstrates that the medium of print continues to be vital; it just needs a little innovation. A special-interest enthusiast title that debuts as a top-10 circulation magazine is unusual, to say the least. Traditional magazine companies couldn’t imagine a launch like this.”
Currently more than 300 newspapers are carrying Relish, according to the company.
Reorganizing: Jack Kliger, president and CEO, Hachette Filipacchi Media has announced the formation of a Women’s Service Group headed by Jane Chesnutt, to include Woman’s Day, For Me, Home and the Woman’s Day Special Interest Publications. The goal, he says, is to combine and reorganize resources “so that we can be more effective at creating excellent content simultaneously for the magazine, the Web, cell phones and other applications.”
Adopting: What this means for the dusty magazine collection in its library remains unclear, but the Magazine Publishers of America this week announced its “adoption” of a high school in West Harlem as part of its diversity outreach initiatives. As part of the program at A. Philip Randolph Campus High School at City College of New York, editorial and business executives from Teen People and People en Espanol will host a breakfast to discuss building a career in the magazine industry. Representaives from magazines including Complex, Reader’s Digest and Country Living are slated to provide classroom instruction and career workshops.
Partnering: “Washington Week,” the long-running news and public affairs program on public television, is partnering with National Journal, the award-winning political publication. The program, now known as “Washington Week with Gwen Ifill and National Journal,” broadcasts live each Friday evening at 8 p.m. EST on 300-plus PBS stations nationwide, reaching 1.3 million households, according to a release.
Burying: In what amounts to the magazine editorial equivalent of “burying the lede,” the latest issue of Fade In features an article on buzz-heavy, Oscar-nominated film Brokeback Mountain, detailing how Focus Features, the studio behind it, “effectively shut out the gay press” in an effort to market the movie to a mainstream audience. The magazine’s cover, though, features Will Ferrell and the cover line “Will Ferrell Contemplates Going Straight,” a reference to the actor’s upcoming “serious” roles. Fade In is published quarterly with a 255,000 circulation.
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