FOLIO: Wire | People, Domino Top Hot List | AGI Buys More Shows | Another Online Ad Study | More…
People, Domino Top Adweek’s Hot List
The executive team at Martha Stewart Living also received accolades for bringing the title back from the brink after Stewart’s release from prison.
"Women’s lifestyle and celebrity titles are ascendant, with nary a men’s magazine to be found," said Patty Orsini, editor, Adweek Magazine’s Special Reports. "Women’s magazines have seen very strong advertising and circulation growth over the past few years, but its utter dominance this year is staggering."
AGI Buys Plus Events’ Shows
This is the second acquisition made by Affinity Group in the past three months. In December, AGI Events purchased Royal Productions Inc., producers of 12 commercial events in Virginia.
The events sold with the latest transaction include: Las Vegas Sportmen’s Show, Las Vegas Spring Home & Garden Show, Reno Total Home Show, Sacramento Total Home Show, Las Vegas Summer Lifestyles Home Show and Las Vegas Fall Home Decorating & Remodeling Show. The shows will form a regional group within AGI Events.
Online Advertising Outpacing Competition, Outsell Study Says
The study is based on a survey Outsell fielded to 1,200 advertisers in November 2005, all responsible for ad spending or specifying ad budgets. The group cumulatively controls an estimated $2.4 billion in advertising.
Meanwhile, print, television and radio are expected to continue losing share in the marketing mix, but won’t be blown away because marketers continue to find strong value in using mixed methods of advertising. Total online marketing spending will grow 19 percent in 2006, eight times that of TV and radio, and six times that of print. The study estimates online growth at 20 percent CAGR extending into 2008.
Advanstar Sees Rise in Financials, Revenues, EBITDA for 2005
Publications continued to be the largest force, fueling $148.2 million in revenue in 2005, similar to the $148.4 million reported in 2004. Successes from specialty care healthcare, dental and automotive publications were offset by weak performances from veterinary, licensing and nursing books. Launches of five new publications in the powersports/automotive and life science sector helped bring in $2.8 million for the year.
Trade shows and conferences generated revenue of $122.2 million–a 14 percent increase from 2004’s $107.1 million–driven by the company’s four largest events, MAGIC (in both spring and fall), Dealer Expo and Licensing International. The third quarter acquisitions of Project POOL also contributed to the increase as did the launch of the Off-Road Impact tradeshow and conference, supplementing the 2004 launch of Dirt Sports and Off-Road Business.
Rodale Selects QuadSystems to Streamline Production
Smithsonian Institution Creates On Demand Network
eMarketer Reports Expected Increase in Paid Search Ad Spending
Paid search will continue to dominate the online advertising community, controlling about 40% of the market. Local search ad spending is also expected to increase, making up nearly 20% of all paid search spending in 2010.
Internet Ad Revenues Up 30% in 2005
Fourth quarter revenues in 2005 totaled a record $3.6 billion; a 35% increase over the same period in 2004. The revenue figures for the entire year were calculated from statistics from the top 15 online ad sellers and then extrapolated to determine the total approximate industry figure.