FOLIO: WIRE | Men’s Health’s Non-‘Glistening’ Cover | Runner’s World Record Year | More
By Dylan Stableford
Bucking Another Abs-Wielding Cover, Men’s Health Goes with Soldier
Well, the cover model’s not “glistening” this time, that’s for sure. After withstanding some pointed jabs during an Advertising Week panel by the Daily Show’s Jon Stewartabout his cover subjects’ often wet appearance, Men’s Health editor David Zinczenko’s choice for the cover of the November issue, Army Cpl. Peter Sprenger, appears in full camouflage garb. The issue includes “Lessons in Strength from Iraq’s Front Lines” and “Warrior Workouts from America’s Army.” But just in case you thought the bulk of the issue was sounding like an Army recruitment brochure, the magazine features an interview-turned-column by rapper Kanye West, who recently made headlines by calling into question President George W. Bush’s empathy for African Americans during a nationally televised benefit for the victims of Hurricane Katrina. The article, however, makes no mention of the dust-up.
More news bits at Rodale, where Runner’s World announced this week that its rate base will increase to 615,000 beginning in January, the 10th consecutive year that the magazine has upped its guarantee. The increase follows the close of its December issue;not a terribly popular month for runners;said to be the biggest in the magazine’s 39-year history with 59 ad pages and $4.7 million in PIB revenue. Overall, Runner’s World is set to close with $56.4 million in PIB revenue and 696 ad pages, up 19 percent over 2004. “We have the most desirable audience in marketing;the youngest, most affluent, and most active readership of any magazine published,” editor David Willey said in a statement.
FosteReprints, the Michigan City, Indiana-based reprint and digital licensing firm, announced a licensing deal with Reuters to handle all article reprints and content licensing management for Reuters.com.
American Business Media announced this week the launch of a “micro-site” highlighting custom media services of its members. The site(http://abmcustom.com/) includes the standard fare of news, a best practice white paper and searchable directory.