Capell: 50 Percent of ABC Audits Revised in Fourth Quarter In the fourth quarter of 2005, about 50 percent of ABC-audited rate base claimers took a negative adjustment on their Revised Audit Report, according to Dan Capell in his most recent Circulation Report. And about 50 percent of those met rate base on their initial audits, yet missed rate base when the audit reports were revised. For all magazines claiming a rate base, 35 percent missed rate base according to Capell, which represents the highest shortfall in more than ten years. The list of rate base shortfalls on revision includes Archaeology, Black Enterprise, Cruising World, Kiplinger’s Personal Finance, Los Angeles magazine, Saveur and Shape. The biggest problem with revised audits, says Capell, is that there is no way to tell which publications will be releasing a revised audit; and audit reports that are subject to revision have very little value.
Magazine and Tradeshow Sector Tops 2005 M&A Activity
For those seven publishers still not convinced that magazine events are becoming hugely valuable, New York-based M&A advisory firm Whitestone Communications reported that the magazine/tradeshow sector topped their list of 2005 M&A activity among segments tracked in the publishing, information and training fields. Fifty-four magazine and tradeshow deals totaled $3.3 billion in 2005, up 50 percent in volume and three-fold in value over 2004. Whitestone tracks 10 segments in addition to their magazine/tradeshow category, including training, business/legal, educational publishing, and newsletter/directories.
Private equity firm Veronis Suhler Stevenson accounted for a quarter of total dollar volume thanks to the $650 million Hanley Wood and $200 million Canon Communications deals.
For 2005, Whitestone tracked a combined 53 trade magazine and tradeshow deals worth $1.9 billion and 28 consumer magazine deals worth $1.4 billion.
Converge, a digital magazine "focused on education technology strategy and leadership" has been re-launched as a print version by Folsom, California-based publisher e.Republic. Converge launched as a print publication in 1999 and was converted to a digital format in 2003. Marina Leight, VP for the Center for Digital Education and publisher for Converge says she’s bringing back the print version of the 25,000-circ, 68-page quarterly publication with a circulation of 25,000 because of "popular demand."
BiZBash to Launch SoCal Edition
Having tackled New York, BiZBash Media is launching a magazine and e-newsletter in the Los Angeles/Southern California market. BiZBash L.A. & Southern California will include a biweekly, electronic newsletter that will showcase the most interesting events and feature listings of the latest venues and resources in each market. The first issue of the L.A. version of BiZBash is scheduled for later this year.
Debuted: The New York Post’s viciously popular Page Six gossip column debuted today as a free 76-page glossy magazine.