FOLIO: WIRE | CMO Blogger Takes Blog With Him | Custom Title for $2M-Plus Wachovia Clients | More
"CXO encouraged me to keep writing CD if I wanted to, which didn’t exactly require twisting my arm," von Hoffman wrote in an e-mail. "As of now I’ve been allowed to keep the CD name as a good will move and they are keeping the CD back content."
"’You don’t have to go home, but you can’t stay here.’ This is what I would yell after last call when I was a bartender and wanted people to get the heck out of the joint," von Hoffman wrote in a post announcing the move. "Now the same applies here. The magazine having folded a month ago, it’s now time for my little sojourn at CMO to also come to an end. And, despite what happened to CMO, I remain a big fan of CXO/IDG as an organization as well."
Collateral Damage received an honorable mention in MarketingSherpa’s 10 Best Blogs for 2005.
Celebrating: Allure is marking its 15th anniversary this year with Lindsay Lohan on its March anniversary cover. Circulation has more than tripled since its 1991 launch to over 1 million, ad pages up more than 5X, and ad revenue hovering over $139 million, according to Publishers Information Bureau figures.
Customizing: Pace Communications has announced a partnership with Wachovia Wealth Management to launch a new quarterly magazine targeted to Wachovia’s most affluent clients;50,000 with at least $2 million in investable assets. The yet-to-be named publication will debut in May 2006 at the PGA Tour Wachovia Championship. Partnering: AOL Music and Blender are hooking up to provide content for visiting the AOL Music hub. Online "visitors will see Blender reviews, photos and features come to life, and a new co-branded radio station will give listeners the chance to tune in to hear the latest Blender editor favorites." Blender will also run monthly charts from AOL Music. It remains to be seen whether or not the collaboration will siphon any traffic to Blender’s own site.
Fourth-place finish: It would be out of medal contention from Torino, but Reprint Management Services was recently named as the fourth best place to work in Pennsylavania.