FOLIO: Wire | BPA and Exhibit Surveys Team Up | TechTarget Financials | AARP ABC Verified
BPA and Exhibit Surveys Inc. Team Up to Offer Event Audit Package
BPA and even market research firm Exhibit Surveys Inc. have joined forces to produce a co-branded attendee audit-research package.
The service will provide event producers with a marketing tool to provide exhibitors and sponsors with, according to a statement, "accountable data that they need to make sound event marketing investments."
The package includes independently certified attendance numbers and demographic information collected through registration, along with buying power and audience activity and satisfaction collected from a separate survey.
TechTarget Continued Fast Pace in 2005, Reports $70 Million in Revenue
TechTarget reported a 46 percent increase in revenue to $70 million and a 168 percent increased in EBITDA profit for 2005. The company claims that all its outlets;online, print and events;were up more than 40 percent in 2005 compared to 2004 and that it added 600 new advertisers last year.
In November 2005, TechTarget confirmed that it would pursue a public offering in the spring of 2006, after testing the waters last year for a buyer willing to pay $600 million for the company.
AARP to Be ABC Verified
AARP The Magazine, with a 22 million ratebase has enrolled in ABC’s Subscriber Profile Service. The magazine will be the largest circulation title to sign up for the service.
Michael Gratz, AARP Publications’ research director, said in a statement that enrolling with ABC was motivated by adding more credibility to the magazine’s data. "Subscriber studies are often perceived by agencies/planners/clients as ﾑself-serving’ research," said Gratz.
ABC’s Subscriber Profile is a four-year-old subscriber verification service that ABC works with industry research firms to compile reports that verify a magazine’s circulation figures.
Women’s Health Plans Double Ratebase Boost
Rodale’s Women’s Health, launched in 2005, is moving ahead with two scheduled ratebase increases within the next year. The magazine will increase from its current 400,000 to 600,000, a 50 percent hike, with the July/August issue. In January 2007 plans call for another increase to 750,000.
The magazine is published on a ten-time frequency. The increases are being implemented six months early due to demand. Publisher Kate Kelly Smith says the title is consistently selling over 200,000 copies on the newsstand and has 300,000 subscribers.
Time Inc.’s Officepirates.com Launches with No Comment
Time Inc.’s new Web site and former Maxim editor Mark Golin pet project Officepirates.com launched Wednesday with the principals still mum about it. The site has been kept under wraps preferring to generate buzz through word of mouth rather than formal marketing. Now that the site has launched, the company is deferring comment on how it came to be, or what its prospects are.
The site is intended to be a destination for young males looking for raunchy humor al la Maxim in an office setting featuring, you guessed it, girls in bras and pistol-packing executive assistants tucked in content divided among various jokes, videos and photo galleries .
"We don’t want to put the spotlight on it. It’s much more a small renegade flower that springs to life – or not," says Dawn Bridges, Time Inc.’s senior vice president of corporate communications who added that Golin and John Squires, recently appointed co-chief operating officer along with Nora McAniff, and head of Time Inc.’s interactive division, will not be available to comment until the site proves itself. "We don’t want to give you a ﾑwe don’t know,’" she says, referring to the site’s early performance.
What it’s not, according to Bridges, who says it was launched on a "very low budget," is an online magazine. "That would be a misnomer," she says.