FOLIO: WIRE | ASME Announces Ellie Finalists | OCR Magazines Makes an Buy | PIB Numbers Up | More…
ASME Announces Awards Finalists; Legal Affairs Is a First and Last-Time Finalist
American Society of Magazine Editors (ASME) has announced the finalists for the 40th annual National Magazine Awards (known as the "Ellies").
Twenty-two finalists will receive the Ellie (named after the Alexander Calder Stabile "Elephant") at an awards ceremony Tuesday, May 9 at Jazz at Lincoln Center, Frederick P. Rose Hall in New York.
The 2006 finalists reveal a range of topics, including healthcare, the war in Iraq and the war on terror, and global warming. Twenty-five finalists are magazines based outside of New York. First-time finalists include: Legal Affairs (recently shuttered), Backpacker, Town & Country Travel, McSweeney’s, CNET.com and Men.style.com. The Atlantic Monthly leads the list of 115 finalists, with a total of eight nominations in seven categories.
OCR Magazines Acquires Orange County-Based Magazine OCR Magazines, a unit of Freedom Orange County Information, today announced the acquisition of Preferred Destinations Magazine, a quarterly publication reaching affluent visitors and tourists through its distribution in Orange County hotels and resorts. Terms of the deal were not disclosed.
The full-color, 75,000-circulation magazine is distributed in hotel rooms, front desks and concierges at 80 locations across the county, with a particular focus in key tourist and visitor areas such as Anaheim, Laguna Beach and Newport Beach. The magazine features tips and information on dining, entertainment, shopping, maps, and activities in Orange County.
OCR Magazines will release the spring issue of Preferred Destinations in April. Future issues will be published quarterly. Plans call for a comprehensive in-bound tourism Web site to be launched following the publication of the spring issue.
The acquisition will help fuel OCR Magazines’ continued growth in delivering niche products to upscale audiences, company officials say. OCR Magazines experienced record growth in 2005, with revenues surpassing $7 million.
February Magazines Post Gains in PIB Ad Revenue, Pages
Total magazine rate-card-reported advertising revenue for the month of February increased 4.7 percent, compared to the same month last year, closing at $1,605,666,887, according to Publishers Information Bureau (PIB). Ad pages totaled 16,199.52, up 2.2 percent from February 2005. Year-to-date, PIB revenue closed at $2,829,644,909, an increase of 3 percent over the same period in 2004, with ad pages totaling 29,555.82, a 0.3 percent gain.
Eight of 12 major advertising categories posted page increases over February 2005. Three categories recorded double-digit PIB revenue and page growth: drugs and remedies; apparel and accessories; and retail.
For the first two months of the year, half of the 12 major advertising categories generated increases in PIB revenue and pages including drugs and remedies; apparel and accessories; financial, insurance and real estate; retail; technology; and public transportation, hotels and resorts.
Billboard Launches Blog for the Jaded’
VNU Business Media’s Billboard has launched Jaded Insider, a new blog site that gives music fans the opportunity to interact with Billboard’s editorial staff and share their opinions about new artists, popular music, and breaking music news. Jaded Insider also includes stories that do not appear on consumer-oriented Billboard.com, music executive targeted Billboard.biz, or in Billboard magazine, as well as opinions on those that do.
The launch of Jaded Insider follows Billboard’s re-launch of Billboard.com and its launch of Billboard.latino.msn.com.
Live Events Important for Marketing and Sales, Study Says
Business is still a conversation best served live, says American Business Media. With more than 70 percent of executives attending at least one day of a b-to-b trade show or conference each year (according to a study performed by Readex Research), ABM has allotted a section in its newly revised Case For Series to illustrate the power of events.
Recent studies performed by Forrester Research show 63 percent of business decision makers say events are highly effective at generating quality leads, and 61 percent say events are most effective at building brand image.
Meredith Creates New Media Platform for Video Content
Meredith Corporation, publisher of Better Homes and Gardens, has created Meredith Video Solutions, a new venture that will work across Meredith’s media platforms to develop and distribute original and existing video content for use by consumers and marketing partners.
Meredith’s current video initiatives include a just-introduced series of six, 30-minute shows based on magazine content that is being syndicated to more than 85 percent of U.S. television markets; American Baby-branded, video-on-demand distributed by Comcast cable; Better Homes and Gardens-branded, streaming video on Meredith Web sites; custom how-to DVDs created for The Home Depot; and news and feature vignettes based on Meredith magazine content shown on Meredith television and other stations.
Model/Actress Donates Magazines to Encourage Students to Read
Model, actress and Subway sandwich shop owner Stacie J is donating TIME For Kids magazines to New York City Public School 242 in Harlem to help kids learn to read. J, who appeared on The Apprentice TV show, donated a school-year subscription of the magazine for each student in PS 242’s after-school program. The donation is part of the Reading is Fashionable campaign, for which she is the spokesperson. The campaign taps the fashion and style industries to promote the joy of reading to children and families.
Midwest Living Announces Newspaper Travel Supplement
Beginning April 2, bimonthly regional publication, Midwest Living, will publish Go! Travel Ideas as a newspaper travel supplement. Distributed through American Profile’s 360 hometown Midwestern newspapers in 12 states, Go! Travel Ideas will serve as a resource for close-to-home and out-of-the-area vacations, as well as detailed trip planning information.
With a BPA-audited circulation of 2 million, the supplement will target smaller Midwest counties, a demographic that represents 32 percent of all domestic business and leisure travel dollars spent by Midwesterners. Each issue will cover topics such as scenic drives, spas, festivals and family attractions. It will be accompanied by gotravelideas.com, where readers can go to be directed to additional information, resources, and Web links found in the magazine.
Symphony Publishing Debuts Golf Event
Symphony Publishing has launched Golf Event, a trade title devoted to the corporate and charitable golf outing and event industry. The first issue is the February/March issue. According to the company, there are more than 1 million golf events held nationally each year. Each bi-monthly edition will provide organizational and planning tools as well as industry insight from professional golf event managers and PGA Tournament directors.
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