Folio: Wire | 9.28.06
House & Garden to Increase Rate Base in 2007
Conde Nast design title House & Garden plans to raise its rate base from 900,000 to 950,000 beginnig with the January 2007 issue. This is the magazine’s 10th rate base increase in 10 years.
The magazine has also reported a 19 percent increase in ad pages for September 2006 compared to September 2005, according to the latest PIB reports. Total ad pages for the year are up 23 percent compared to last year, and 60 new advertisers have come on board.
Apprise Media Division Acquires Action Media
The Action Pursuit Group, an operating company of Apprise Enthusiast Media, has acquired Action Media Operating, a provider of events and online media properties serving the tuner and sports compact performance market.
Based in Irvine, California, and formerly a division of Great Hill Partners, Action Media produces Hot Import Nights and NightShift events, the largest tuner and sports compact performance auto show series, with 20 events a year throughout the United States attended by more than 250,000 auto enthusiasts. Its Web sites include Hotimportnights.com, Hincity.com and Carandmodel.com.
Action Pursuit Group already produces publications in the auto market including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks. Terms of the transaction were not disclosed. Jordan, Edmiston Group represented Action Media in the transaction.
"Action Media is a great addition to APG and extends our multi-media reach in the fast-growing automotive enthusiast market and the desirable 18-34 year old demographic," said Craig Nickerson, CEO of the Action Pursuit Group.
BusinessWeek Launches Free Mobile Site
BusinessWeek has launched a mobile edition of its publication, which will be available free-of-charge at Businessweek.mobi, the magazine announced this week in a news release. Microsoft Windows Mobile will serve as the mobile product’s exclusive on-screen advertiser for the remainder of 2006.
BusinessWeek Mobile Edition will include content from both the magazine and Businessweek.com and be presented with an interface that is uniquely adapted for portable devices, the company said. BusinessWeek becomes the latest of several publications to launch free mobile content sites specially designed for smartphones, PDAs and other handheld computers. Earlier this month, Hachette Filipacchi announced it would launch mobile sites for five of its magazines, including Elle.
Harper’s Sales Team Welcomes Tauster Media Resources
Harper’s magazine has joined forces with Tauster Media Resources in effort to build its marketing outreach in the Midwest. Susan Tauster, who works for Traditional Home, Utne Magazine and Running Times, and also serves as group publisher of Vegetarian Times and Better Nutrition, heads the operation.
ABM Grants Ford Motors Lifetime Achievement Award
American Business Media honored Ford Motor Company with the Lifetime Achievement Award at the Creative Excellence in Business Advertising Awards last week. The award, which is underwritten by VNU Business Media, recognizes exceptional advertising commitment in b-to-b media. Previous recipients of the award include Conde Nast, TBWA Worldwide, Loews Hotels and The Coca-Cola Company.
Banta Reviewing Cenveo Offer
Banta Corporation said Thursday it is reviewing an offer made this week by Cenveo Inc. to buy Banta and will respond to the offer "as appropriate" and "in due course." Stamford, Connecticut-based printing company Cenveo first made an unsolicited offer to acquire Menasha, Wisconisn-based Banta Corp. for approximately $1.1 billion in August. It renewed its bid to purchase Banta this week in a letter to Banta’s shareholders. Thursday, Banta, for the first time, acknowledged receipt of Cenveo’s renewed offer. If Cenveo did acquire Banta, it would likely mean consolidation of operations on the East Coast. In 2005, Cenveo reported $1.74 billion in revenue, while Banta did about $1.5 billion. Through the first six months of 2006, Banta reported revenue of $745 million.