Folio: Wire | 9.21.06
Yoga Journal Increases Frequency, Rate Base
Yoga Journal. purchased earlier this month by Active Interest Media, will increase its publishing frequency from seven to eight issues and increase rate base to 350,000 beginning in 2007. According to the magazine, the increases in frequency and rate base are a reflection of the growing yoga market, which has increase 136 percent since 2001 according to a recent MRI study.
Reader’s Digest Launches Digital Version of Annual Report
The Reader’s Digest Association has released an interactive edition of its 2006 annual report to shareholders on its Web site. The company posted revenues of $2.386 million for the fiscal year ended June 30, compared to $2.9 million a year earlier. The annual report can be accessed here.
Prism Acquires SpeedNews
Prism Business Media Inc. today announced the acquisition of SpeedNews Inc., a publisher of news and information for executives in the aviation industry. Founded in 1979, SpeedNews publishes multiple market-intelligence newsletters and also produces a series of annual supplier conferences.
The company also hosts SpeedNews.com, a business-to-business Web site for aviation executives, which includes an online database of available commercial airliners, corporate aircraft, and engines. Terms of the transaction were not disclosed. Last week, Prism eliminated five marketing positions from its Stamford, Connecticut, offices. The jobs were eliminated as part of a "realignment" strategy that retitled Prism’s Meetings Group and Special Events, to Prism Meetings and Events and moved the company’s Promo, Direct, Multichannel Merchant and Chief Marketer brands to a new rubric called Prism Marketing Media Strategies.
Playboy Reorganizes Senior Management
Playboy Enterprises today announced a change in management of its business operations into two major functions: Media, which will oversee the creation and distribution of all content. And licensing, which will be responsible for leveraging the company’s brands and assets.
Bob Meyers will join the company in the newly created position of president, media and will manage Playboy’s Publishing and Entertainment Groups. Alex Vaickus will continue in his role as president of the Licensing Group. Meyers most recently was employed by by Westwood One and is a former chief operating officer for CNBC.com.
Billboard Magazine Heads to Japan
VNU Business Media’s Billboard magazine today announced it has inked a deal for a broad-based relationship with Japan’s Hanshin Content to market its products throughout the Asian country. The deal includes the launching of Billboard’s live entertainment, publishing, television and radio programs, Web sites, digital products and other marquee music properties. Hanshin Contents Link President/CEO Tsuneaki Miyazaki and VNU Business Media CEO Robert Krakoff executed the agreement.
A new Web site, billboard-japan.com will be launched as a portal site for music information, charts, music downloads, CD/DVD merchandise and other music related products.
Metro Washington HomeImprovement Launches Companion Web site
Metro Washington HomeImprovement magazine follows up its August debut with the launch of a comprehensive and interactive online resource for homeowners in the metropolitan Washington, D.C. area. The monthly magazine’s Web site MetroDCHomeImprovement.com offers homeowners the latest information on gardening and the outdoors, interior design, home maintenance, remodeling, and kitchen and bath products and design.
Relish Increases Rate Base to 9 Million
Monthly newspaper-distributed food magazine Relish will up its rate base to nine million beginning with the January 2007 issue. The Publishing Group of America title, which launched in February, has also added 100 additional newspapers in new markets across the country to its pre-existing 300 markets, including cities like Galveston, Texas, Baton Rough, Louisiana, and Norwalk, Connecticut.
Cooking Light Redesigns and Refines On its 20th anniversary, Southern Progress’ Cooking Light will move from traditional saddle-stitch binding to perfect bound for its March issue. A redesign is also underway led by founding art director Susan Dendy, marking the magazine’s first redesign in six years.
American Artist’s Watercolor Celebrates 20-Year Anniversary
Quarterly title American Artist’s Watercolor is celebrating 20 years in publication with a special big 20th anniversary edition. On newsstands now the special version of the magazine features sections on famed American watercolorist Andrew Wyeth, as well as Wyeth’s 20 picks for great American watercolorists, tips from 20 great watercolor teachers and a section on 20 emerging artists.
Premiere Publishing Group Launches Custom Publishing Subsidiary, Brings Trump Magazine to New York
Premiere Publishing Group, owner of publishers Sobe Life, LLC and Poker Life Magazine, LLC, has launched a custom publishing group focusing on the gaming market. Thus far, the company has three more custom publishing contracts pending and has increased its sales staff to compensate for the additional department.
Next month, Trump magazine (published by Sobe Life) will launch a regional New York City edition, with a unique cover and twenty-page section of additional New York City-centric content. Advertising has sold out for the edition, according to the company, with eight full page ads, which has caused PPG to increase the section to 32 pages with the upcoming winter issue.
Magazine Writers Nominated For Book Accomplishments
The 2006 Business Book of the Year award nominations have been announced by The Financial Times and Goldman Sachs. Inc.’s Bo Burlingham has been nominated for his book "Small Giants", while Charles Fishman of Fast Company has been nominated for his book, "The Wal-Mart Effect." Wired’s Chris Anderson has also been nominated for his work on his book, "The Long Tail." Click here to read more on Folio:’s coverage on Anderson’s book.
02138 Magazine Snags Lux Advertisers
New lifestyle title 02138 will be distributed September 26th to 50,000 Harvard University alumni. Advertisers featured in the launch issue include high-profile brands like Maybach, Ralph Lauren, LVMH Spirits, The Bank of New York, BMW, Brooks Brothers, Marquis Jet, British Airways, Neuberger Berman and a number of others in attempt to reach successful Harvard grads. The magazine will hold a number of advertiser-sponsored launch parties in New York, Boston, and Washington.
Pohly Company Wins Four Awards
Boston-based The Pohly Company has won four awards from various organizations from its work in the custom publishing industry recently, including two Apex Excellence Awards for its work on Fuel and Tomorrow magazines. Other awards include a gold Astrid Award and a SNAP Excel bronze award given for design excellence for the custom published title, Architecture Boston.