Folio: Wire | 9.14.06
Study: Media Spending Expected to Grow at Accelerated Rate Through 2010
Overall communications spending is expected to grow at an accelerated rate in 2006, driven by double-digit growth in Internet and mobile advertising and marketing strategies, according to a study released this week by Veronis Suhler Stevenson , a private equity and mezzanine capital fund management company. According to the Communications Industry Forecast 2006-2010, total spending on media and communications is expected to rise 7.2 percent in 2006 to $961.9 billion, following last year’s increase of 6.3.
The 20th edition of the VSS study says key drivers will include a healthy economy, continued development of online and mobile content from traditional and pure-play online and mobile providers, and more effective return on investment and engagement measurement for various advertising and marketing vehicles. From 2005 to 2010, spending on media and communications will increase by more than $330 billion to $1.2 billion, the study says. In 2000, prior to the country entering a recession, industry spending totaled just over $700 billion.
American Artist’s Watercolor To Celebrate 20th Anniversary
To celebrate the 20th anniversary of American Artist’s Watercolor, a quarterly publication devoted to this challenging medium, the magazine takes an in-depth look at the past and present of watercolor, including an interview with the most definitive watercolorist of our time: Andrew Wyeth. The issue is on newsstands now; exclusive Web content can be found at www.myAmericanArtist.com.
Fox Chapel Plans Open House for 15th Anniversary
Fox Chapel Publishing plans to hold an Open House Extravaganza to celebrate its 15th anniversary. Two thousand guests are expected to attend the event, which will feature woodworking seminars, demonstrations, contests and more.
Fox Chapel Publishing, publisher of Wood Carving Illustrated and Scroll Saw Woodworking & Crafts, has planned a fun and educational meeting of customers, authors, instructors and manufacturers to share their knowledge and passion for woodworking, on September 29 and 30, at their East Petersburg location. Hours are from 10 am to 6 pm on Friday, and 9 am to 5 pm on Saturday.
Latina Magazine Celebrates 10th Anniversary with Month-Long Tour
To commemorate its 10th anniversary Latina Magazine has teamed up with marketing agency Jack Morton Latino to develop and produce The Latina Magazine Nation Tour, a five city tour that will travel the U.S. during Hispanic Heritage month (Sept. 15-Oct. 15). The magazine plans to bring three-day cultural events to major Hispanic markets throughout the U.S.
Hachette Filipacchi to Launch Mobile Sites for Five Magazines
Hachette Filipacchi CEO and President Jack Kliger, has announced plans to launch mobile sites for five of the company’s titles: ELLE, Car and Driver, Premiere, ELLEgirl.com, and Shock. Hachette plans to offer the content free-of-charge to mobile subscribers and will support the sites through banner ads.
ELLE, Premiere and Ellegirl.com will offer an expanded series of articles, celebrity photos, video clips and other content culled from film fashion and music. Shock2Go will offer photos- of-the-day and wallpapers and will be heavily promoted through a series of Shock Alerts, while Car and Driver will feature reviews, instant stats and message board commentary.
Cooking Light to Celebrate 20 Years with Year-Long Tribute to Healthy Eating
Cooking Light will celebrate its 20th anniversary with a year-long tribute to the people and things that have revolutionized Americans’ healthy food and fitness habits over the past two decades.
Throughout 2007, Cooking Light will offer themed marketing programs and in-book sections and features on innovations in healthy cooking and food. The anniversary celebration will conclude with a special anniversary issue in September 2007.
PR Newswire Adds Mobile Optimization
PR Newswire, a division of United Business Media, has added mobile optimization to its Search Engine Optimization (SEO) service, making it the first distributor of news releases to meet the formatting and technological requirements specific to mobile devices, the company said in a news release.
Issuers of news releases will benefit by receiving detailed reporting data on which mobile search sites are generating traffic, and which search terms are being used by cell phone and PDA owners to find specific releases. The service, which went live in beta form earlier this week, was demonstrated publicly at the CTIA Wireless I.T. & Entertainment in Los Angeles. It will be included at no additional charge as part of PR Newswire’s premium US1 newsline.