Folio: Wire | 8.31.06
By Linda Zebian and Marrecca Fiore
By Linda Zebian and Marrecca Fiore
Hachette Shutters For Me
Hachette Filipacchi announced today that it will fold For Me, a monthly women’s lifestyle magazine that debuted last Spring, with the October 2006 issue.
In a statement, Hachette president and CEO Jack Kliger said, “When we launched For Me a little over a year ago, we thought there was a market for a young woman’s lifestyle magazine which was not focused on gossip. Because of the competitive environment at retail check out, the magazine has not received the visibility necessary to generate the level of sales we need to support our business plan.”
Craft Makes Deal with iTunes
O’Reilly Media’s latest launch, Craft magazine has joined forces with Apple’s iTunes network in a collaboration that will bring sewing projects to its audience. Audio and video content as well as printable PDF sewing patterns will be available for purchase on iTunes.
ABM Inducts First CEBA Creative Hall of Famer
American Business Media has named George Lois the first inductee to its new CEBA Hall of Fame. He will be honored at the 11th annual CEBA Awards ceremony on September 20th, which celebrates excellence in business media advertising. Lois will be honored for his work in advertising campaigns he has anchored over the years for companies including Xerox, MTV, Tommy Hilfiger and Lean Cuisine.
Stack and Nike Make a Custom Deal
Teen athlete magazine, Stack has teamed up with Nike’s Michael Jordan Brand division to produce a summer custom publication for high school athletes. The 32-paged special edition will be distributed to 125,000 teen athletes through athletic directors at 1,200 high schools nationwide.
Ad Pages Increase in 2006 ‘Inc. 500′
Mansueto Ventures LLC is reporting that Inc. magazine’s 25th Anniversary “Inc. 500″ issue has a total of 99 advertising pages – an increase of 8 percent over last year’s Inc. 500 issue. The “Inc. 500″ will be published in September.
The eight new advertisers in the 500 issue are AT&T Small Business, Avaya, Bose, GE Capital, Johnnie Walker Black Label, Logoworks, New Orleans Convention Bureau, PricewaterhouseCoopers, and VW Passat. Current advertisers running high impact multi-page units in the issue include American Express Open and Liberty Mutual.
Kable Distribution Services Offers New Digital Option for Publishers
Kable Distribution Services Inc. has formed a new business relationship with NewsStand Inc., a digital distributor for print media, to allow magazine publishers to increase readership on the Internet by using a digital edition as a stand-alone option or as an addition to hard copy issues.
The partnership provides both companies with an ideal platform to accelerate the print industry’s move into digital distribution, said Kit Webster, president and CEO NewsStand, in a statement. NewsStand distributes digital content to over 200 magazine and newspaper titles in more than 120 countries. Its investors include Adams Capital Management, Noro-Moseley Partners and the
New York Times Company.
Time Inc. Pulls Plug on New Web Site
Just months after launching in July, Time Inc. will shut down humor Web site Office Pirates. Various media reports have the company shutting down the site September 1. Time has been quoted as saying it will use the knowledge gained from the experience for reference for future online efforts and will disperse the Office Pirates staff members throughout the company.
Us Weekly Launches in Russa
Us Weekly plans to introduce celebrity gossip to Russia and other areas throughout the former Soviet Union, The New York Times reported today. The magazine will make its debut in Moscow, St. Petersburg and other areas Sept. 4.
Target Designer Mizrahi Launches Style Mag
Designer Isaac Mizrahi, best know for his Target clothing and accessory lines and Red Carpet commentary on E!, is launching a bi-annual style magazine. Isaac’s Style Book will “investigate the meaning;and idiosyncrasies;behind fashion, cooking, travel, home decor and any of the subjects one associates with the word lifestyle,” according to a news release. It also will offer how-to and do-it-yourself articles.
Isaac’s Style Book will be available through its companion Web site (the magazine is free; shipping fees apply) and can be picked up at no charge at participating boutiques across the country beginning August 28, 2006.
Hearst to Shutter Two Print Titles
Hearst Corp. said Friday it will stop publishing SHOP Etc. and Weekend because the two titles failed to meet the performance metrics the company set for them, according to Reuters. Hearst did not respond to a request for comment.
Hearst said SHOP Etc. will cease after its October issue and Weekend after its September issue. The company cited challenging economic conditions, a tough newsstand environment and rising paper and postal costs as attributing to the magazines poor performance.
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