Folio: Wire | 8.23.07
Vibe’s Leo Burnett: ‘America is Browning’
As part of its continuing its efforts to educate the predominantly white magazine industry on diversity, the Magazine Publishers of America, has launched a series of profiles of magazine executives of color as a microsite. First up on the so-called "Masthead Mosaic" is Leonard Burnett of Vibe Media Group: "The reality is that America is browning. Whether it’s magazines, networks, or radio, we must learn how to entertain, value and speak to this new culture that is more diverse. And we require diverse people to do that."
Christian Book Magazine Set to Launch Next Month
Christian magazine publisher Strang Communications has announced plans to launch Christian Book Reader in September. An initial print run of 150,000 is planned for the launch issue. The magazine will be published bi-monthly.
Incisive Media Completes $360M Acquisition of ALM
Incisive Media owners Apax Summer LLP has completed its acquisition of ALM Media from U.S. Equity Partners for $360 million. London-based Incisive Media is a multi-platform provider of specialist business information. Its titles include Investment Week, Risk and Legal Week. ALM publishes 33 national and regional magazines and newspapers including The American Lawyer, Corporate Counsel and National Law Journal.
Did Tennis Seed Blog Comments with Own Backhands?
The following letter appeared in the New York Times Magazine’s Ethicist column on Sunday:
A journalism major at college, I was delighted to land an internship at a national magazine. My editor asked me to post comments on one of the magazine’s online blogs, being sure not to mention my working for the magazine but to write in a style that suggests I’m a reader. That felt dirty to me. Advice? ; Nick McCarvel, Seattle
Randy Cohen’s ethical advice: "Pray to the ghost of Walter Cronkite that your editor meant this as an integrity test for the new guy … Your ethical instincts are excellent: it is wrong to deceive the readers, even implicitly, and that’s what your editor asked you to do."
A quick Google search revealed that McCarvel had worked at Tennis magazine, and the Times article has since been updated: The unnamed editor left the magazine, "apparently for unrelated reasons."
New York Mag Parent Company to Change Name to New York Media
Next week, New York magazine will move from its current (and often confusing) multi-floored Midtown Manhattan offices at 444 Madison Avenue to a single-floor, 72,000-square-foot space at 75 Varick Street in Lower Manhattan. As part of the move;slated for August 27;its parent company is changing its name to New York Media, the company announced today.
The name change also represents an acknowledgement "that the company’s core product, New York magazine, is being joined by an increasing number of products and platforms," including nymag.com, New York Look Book: A Gallery of Street Fashion (hitting stores in September) and New York Look, slated for launch in November.
New York magazine was founded in 1968 and will celebrate its 40th anniversary next year; the Web site will simultaneously celebrate its 10th.
Variety Taps Dakota Fanning, NBC President for Youth Advisory Board
As part of its philanthropic efforts, Variety magazine has assembled a youth advisory board — chaired by NBC Entertainment president Ben Silverman — of more than 60 actors (including Dakota Fanning, Emma Roberts, Hilary and Haylie Duff) for the a non-profit initiative encouraging up and coming to become involved with humanitarian and philanthropic efforts. "This is Variety’s first-ever initiative to reach out to Hollywood’s next generation," says Variety VP/associate publisher Brian Gott, noting the demographic "is also our reader."
AARP Signs Public TV Deal
AARP Publications today announced a new multi-year alliance with WGBH Boston to "develop and promote television specials relevant to the 50+ demographic." The alliance between AARP and public television has the potential to reach more than 100 million people each week around critical issues relevant to this age group. The first production is slated to air next Spring. AARP also announced it will screen five films at the Life@50+ Expo (September 6-8 in Boston) before they are released in theaters.